"This is a great book. The bottom up, everyday approach to the datafication of culture and society that it takes is much needed. Its diverse examples powerfully illuminate the myriad ways in which everyday life is increasingly cut through by data." Helen Kennedy, University of Sheffield
"There is no better or more comprehensive look at what datafication means and at its consequences than Everyday Data Cultures. The book's masterful critical analysis provides not only an understanding of datafication but alternatives to the commercialization of data and options to reclaim it as a public good." Steve Jones, University of Illinois Chicago