" [ Jeremy Bailenson's] enthusiasm is contagious, and he explains complex issues to an audience broader than fellow scientists, providing a real vision of our possibly VR-infused future." -- Nature "If you want to understand the most immersive new communications medium to come along since cinema... Id suggest starting with Mr. Bailensons [ book]. Its short, its levelheaded and it tells you what you need to know. Among other things, the book answers the sometimes vexing question of what VR is actually good for." -- The Wall Street Journal "Remarkably interesting... People interested in the current state of virtual realitys applications will enjoy Bailenson." -- The New York Times "An accessible introduction, a cogent primer, to the potential and pitfalls of VR." -- The Washington Post "Jeremy Bailensons work is unflinching and brave. He helps us see more of our vulnerabilities and our potential than ever before. This book describes the edge of human self-knowledge, and a precipice of human foibles to avoid." -- Jaron Lanier, VR pioneer and author of You Are Not A Gadget "Few people alive know as much about VR as Jeremy Bailenson. For decades hes been researching how VR affects humans. Read this before you enter this new world." -- Kevin Kelly, founding editor of Wired and author of The Inevitable