Preface |
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vii | |
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1 | (8) |
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4 | (5) |
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4 | (2) |
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6 | (1) |
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6 | (3) |
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Chapter 2 The Shape of a Great Designer |
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9 | (24) |
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10 | (8) |
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11 | (1) |
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12 | (1) |
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The Birth of the User Experience Designer |
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13 | (1) |
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Design Is a Four-Letter Word |
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14 | (2) |
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The Rebirth of the Nebulous Job Title |
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16 | (2) |
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Unicorns: What They Are and Why You Should Be One |
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18 | (5) |
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18 | (1) |
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19 | (1) |
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20 | (2) |
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22 | (1) |
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T-Shaped People: The Case for Specialties |
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23 | (5) |
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Becoming a T-Shaped Person |
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25 | (2) |
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Masquerading as a Generalist |
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27 | (1) |
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28 | (5) |
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33 | (24) |
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35 | (3) |
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38 | (3) |
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41 | (16) |
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43 | (2) |
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45 | (1) |
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45 | (2) |
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47 | (2) |
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49 | (1) |
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50 | (7) |
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57 | (22) |
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59 | (13) |
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They're Smarter than You Think |
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60 | (1) |
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They Have Other Things to Do |
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61 | (1) |
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61 | (1) |
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62 | (1) |
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They Don't Use Your Software the Way You Intend Them To |
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63 | (2) |
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65 | (1) |
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A Million Things Are Competing for Their Attention |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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They Don't Know What's Possible |
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68 | (1) |
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If You Improve Their Lives, They'll Love You |
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69 | (1) |
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70 | (1) |
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They Blame Themselves for Mistakes When They Should Blame You |
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71 | (1) |
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Their "Experience" Is Based on Far More than Your Website |
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72 | (1) |
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72 | (4) |
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76 | (3) |
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79 | (20) |
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81 | (12) |
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82 | (1) |
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83 | (2) |
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85 | (6) |
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Questioning Your Own Work |
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91 | (2) |
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Pushing the Profession Forward |
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93 | (6) |
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94 | (1) |
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95 | (1) |
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95 | (4) |
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99 | (20) |
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101 | (5) |
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102 | (2) |
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104 | (2) |
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106 | (2) |
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Mapping Your Message to Their Concerns |
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108 | (7) |
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Learning to Predict the Future |
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111 | (2) |
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Reading for Comprehension |
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113 | (1) |
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114 | (1) |
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Not Just What, but How and When |
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115 | (4) |
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117 | (2) |
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119 | (20) |
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122 | (3) |
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125 | (4) |
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127 | (2) |
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129 | (1) |
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129 | (2) |
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131 | (5) |
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131 | (4) |
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135 | (1) |
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136 | (3) |
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139 | (30) |
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141 | (2) |
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143 | (2) |
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145 | (2) |
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147 | (3) |
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150 | (3) |
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153 | (5) |
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155 | (1) |
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155 | (1) |
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156 | (1) |
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156 | (1) |
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157 | (1) |
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Offering Solutions Instead of Complaints |
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158 | (1) |
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159 | (1) |
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160 | (2) |
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Managing Things Away from People |
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162 | (2) |
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Creating Opportunities for Others |
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164 | (2) |
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Choosing Teams Over Individuals |
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166 | (3) |
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169 | (20) |
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171 | (2) |
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173 | (2) |
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Leaving Your Ego Out of It |
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175 | (4) |
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177 | (2) |
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Learning to Succeed, Not to Embrace Failure |
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179 | (7) |
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Prophecies Like to Be Self-Fulfilling |
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182 | (1) |
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Leaders Don't Root for Failure |
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183 | (1) |
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Repeated Failure Gets You Nowhere |
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183 | (2) |
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What Exactly Is Success in Web Design Anyway? |
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185 | (1) |
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186 | (3) |
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Chapter 10 Being Unreasonable |
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189 | (14) |
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The Advantage of High Standards |
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193 | (5) |
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High Standards Lead to Prowess |
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195 | (1) |
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High Standards Make You More Persuasive |
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196 | (1) |
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High Standards Lead to People |
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196 | (2) |
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198 | (5) |
Index |
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203 | |