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Eye Chart [Pehme köide]

(The Cooper Union for the Advancement of Science and Art, USA)
  • Formaat: Paperback / softback, 192 pages, kõrgus x laius x paksus: 164x118x16 mm, kaal: 180 g, 38 b/w illustrations
  • Sari: Object Lessons
  • Ilmumisaeg: 07-Sep-2017
  • Kirjastus: Bloomsbury Academic USA
  • ISBN-10: 1501312340
  • ISBN-13: 9781501312342
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  • Pehme köide
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  • Formaat: Paperback / softback, 192 pages, kõrgus x laius x paksus: 164x118x16 mm, kaal: 180 g, 38 b/w illustrations
  • Sari: Object Lessons
  • Ilmumisaeg: 07-Sep-2017
  • Kirjastus: Bloomsbury Academic USA
  • ISBN-10: 1501312340
  • ISBN-13: 9781501312342
Teised raamatud teemal:
The eye chart—essential diagnostic tool, template, sign, toy—is a monument to un-reading and a guide to the absurdities of modern life.

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.

Desert nomads tested their vision by distinguishing a pair of stars. But we have since created more disquieting ways to test the strength of the eyes.

Reading the eye chart is an exercise in failure, since it only gets interesting when you cannot read any further. It is the opposite of interpretative reading, like one does with literature. When you have finished reading an eye chart, what exactly have you even read? From a Spanish cleric's Renaissance guide to testing vision, to a Dutch ophthalmologist's innovation in optical tech, to the witty subversion of the eye chart in advertising and popular culture, William Germano's Eye Chart lets people see the eye chart at last.

Object Lessons is published in partnership with an essay series in The Atlantic.

Arvustused

Germanos style is conversational yet also deeply informative. He manages to turn font design and typography into a fascinating history about the diagnosis of vision. * Times Higher Education * I can see people in the ocular industry finding much that's new on these pages, and as for the average reader ... they have a veritable bijou box of delights ... It's a great little read about something you wouldn't expect to find fun in the exploration of. * The Bookbag * William Germanos Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation Germano begins his exploration of the eye chart with a simple question: What can you see? Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. Its not just about identifying objects near and far. Its also about why we see, when we see, how clearly we see, and what we understand about the things we see If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germanos Eye Chart should be a graceful reminder that the art of vision has many levels. * PopMatters * As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germanos comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor. * W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want? *

Muu info

The strange history of the eye chart: an essential diagnostic tool, template, sign, toy, and design icon.
List of figures
xiii
1 What can you see?
1(12)
2 Reading stars, reading stones
13(10)
3 How to choose eyeglasses (circa 1623)
23(18)
4 The persistence of memory
41(14)
5 Eleven lines, nine letters
55(22)
6 Reading up close
77(14)
7 Looking for trouble
91(12)
8 Eye terror
103(14)
9 Eye poetry
117(12)
10 Optical allusions
129(18)
11 The bottom line
147(8)
Acknowledgments 155(2)
Notes 157(8)
Index 165
William Germano is Professor of English Literature at The Cooper Union for the Advancement of Science and Art, USA. His previous publications include The Tales of Hoffmann (2013) and Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books (3rd edition, 2016). He writes a biweekly language blog for the Chronicle of Higher Education.