Germanos style is conversational yet also deeply informative. He manages to turn font design and typography into a fascinating history about the diagnosis of vision. * Times Higher Education * I can see people in the ocular industry finding much that's new on these pages, and as for the average reader ... they have a veritable bijou box of delights ... It's a great little read about something you wouldn't expect to find fun in the exploration of. * The Bookbag * William Germanos Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation Germano begins his exploration of the eye chart with a simple question: What can you see? Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. Its not just about identifying objects near and far. Its also about why we see, when we see, how clearly we see, and what we understand about the things we see If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germanos Eye Chart should be a graceful reminder that the art of vision has many levels. * PopMatters * As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germanos comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor. * W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want? *