Sheds light on some very valuable lessons - ultimately leading to huge successes -- GREG JACKSON, CEO of Octopus Energy The ultimate 'how-to-fail-in-snack-sized bites' guide (and survive). An entrepreneur's must-read -- MARCIA KILGORE, founder of FitFlop and Beauty Pie Inspirational and practical. Shaw proves himself once again to be one of the best small business journalists in the UK. -- KATIE PRESCOTT, technology business editor * The Times * Dougal Shaw gets something most business books miss: failure isn't the opposite of success - it's 90% of the journey. Fail Smarter is a bracing, story-rich playbook for turning setbacks into breakthroughs, building cultures that learn fast, and leading with clarity over ego. If you're ambitious, read this before your next bet -- TIMO BOLDT, founder and CEO of Gousto Fail Smarter is a superb exploration of what it takes to learn from things that go wrong - and shows why doing so is now every leader's most important job. Dougal Shaw's compelling prose and vivid stories bring a rare blend of empathy and practicality. Entrepreneurs and executives alike will learn how to turn failures into growth and innovation. To build organisations where people speak up, experiment, and treat failure as feedback, this book is a valuable resource -- PROFESSOR AMY EDMONDSON, Harvard Business School and author of Right Kind of Wrong Failure isn't simply an occupational hazard, it is a prerequisite for success. Fail Smarter debunks the myths, reframes the fear and helps us understand how to harness its power. -- CHRIS HIRST, author * No Bullsh*t Leadership * Essential insights into understanding how to accept and process failure as the ultimate key to success -- JOANNA JENSEN, founder of Childs Farm and author * Making Business Childs Play * A revelatory, optimistic book on why real business success is so often grounded in learning from past failures. Uplifting, accessible and inspiring - Dougal Shaw's clear message is how to build resilience and success in business life and beyond. -- GAVIN ESLER, author * Britain Is Better Than This * Dougal sheds light on some very valuable lessons in Fail Smarter. Even more importantly, he focuses on creating cultures which make it OK to try things and fail, ultimately leading to huge successes -- GREG JACKSON, CEO of Octopus Energy Fail Smarter is admirably frank about the difficult realities of being an entrepreneur and does not shy away from facing these challenges head on. Yet it manages to be inspirational and practical too. Shaw proves himself once again to be one of the best small business journalists in the UK -- KATIE PRESCOTT, technology business editor at The Times Praise for Dougal Shaw and CEO SECRETS * : * Dougal uncovers the most engaging and unusual business stories. He has the knack for capturing what makes company bosses tick and their personality in a way which is always illuminating and surprising. A joy to read -- Katie Prescott * The Times * Intriguing and surprising -- Mishal Husain, broadcaster Life lessons and rocket-booster business tips. Dougal Shaw has condensed years of insight into one hopefully, helpful volume -- Paddy OConnell, presenter of Radio 4 Broadcasting House An extraordinary and lively series of tips, insights and wisdom from some of the worlds top business brains. If you have ever wanted to start your own business or pursue an idea others say is impossible - CEO SECRETS might just be the inspiration you need -- Gavin Esler, broadcaster and author of How Britain Ends and Lessons from the Top A fantastic resource to motivate people with an enterprising mindset ... featuring a host of entrepreneurs who share their journeys with honesty, humour and insights gained from hard-won experience -- Sharon Davies, CEO of Young Enterprise A man who has met, interviewed and shaken down more entrepreneurs than I've had hot dinners -- Joanna Jensen, founder of Childs Farm and author of Making Business Childs Play
