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Fast Tracks and Dark Deals: How Sport Became Business and Business Became Sport [Kõva köide]

  • Formaat: Hardback, 652 pages, kõrgus x laius: 230x153 mm, 132 Illustrations
  • Ilmumisaeg: 17-Nov-2025
  • Kirjastus: Chiselbury Publishing
  • ISBN-10: 1916556752
  • ISBN-13: 9781916556751
  • Formaat: Hardback, 652 pages, kõrgus x laius: 230x153 mm, 132 Illustrations
  • Ilmumisaeg: 17-Nov-2025
  • Kirjastus: Chiselbury Publishing
  • ISBN-10: 1916556752
  • ISBN-13: 9781916556751
The autobiography of one of the last standing insiders, 'Fast Tracks and Dark Deals', is a surgical dissection of the business of sport and its evolution over the past fifty years from a cottage industry to a trillion-dollar business.

Fast-paced and edgy, it profiles the characters and events that gave birth to the sports biz.

Along the way, readers encounter dazzling highs and sobering lows, as wars, scandals, and economic crises threaten to pull the whole spectacle apart.

The story is told from a seat close enough to hear the whispers in the corridor yet distant enough to see the broader patterns, the fragile alliances, the unexpected friendships, and the bold ideas that reshaped global sport.

'Fast Tracks and Dark Deals' offers unique business insights from someone who was a major player in many of them, who knew everyone and has been everywhere in the labyrinth of world sport, even its dark corners.

The final part provides a telling and perhaps unsettling prediction for the next fifty years.

Forewords from

Dr Thomas Bach, IOC President, and Bernie Ecclestone, F1 Supremo.

Arvustused

Michael Payne is one of the most influential figures of modern sports business. Financial Times A fascinating account of the world of international sports politics. The Times Olympic intrigue and financial vision. Associated Press An insiders account of more than five decades at the intersection of sport, commerce and politics. Financial Times An up-close look at the big names and blockbuster negotiations that shaped modern sport. Associated Press An electrifying saga an historical contribution of serious magnitude. Journal of Sports History There is simply no one better qualified to write such an insightful and authoritative book. Olympic Historic Journal Explosive an excellent book. The Sports Ambassador Podcast Required reading for Olympics and F1 devotees. Sports Business Journal At times the reader may wonder whether they are reading a fictional spy novel. I could not put it down. LawInSport The Bible for students and practitioners of sports marketing. Olympic Historic Journal Payne is widely credited with architecting the modern Olympic marketing model. iSportConnect One of the last true insiders. Snow Industry News A fast-paced, razor-sharp dissection of the deals, scandals and innovations that defined the past fifty years. Snow Industry News

Michael Payne was nominated as one of the world's most influential marketeers by Advertising Age. He has spent the past forty-five years at the forefront of the global sports marketing industry. Hired as the IOC's first marketing director, Michael helped oversee the transformation of the Olympics from bankruptcy to a billion-dollar brand. After twenty years, he moved to F1 as Special Advisor to Bernie Eccleston.



Michael has run his own global boutique advisory group for the past two decades, negotiating some of the industry's biggest deals. He is highly regarded as one of the most transformative executives within the sporting industry. He is regularly sought after by the world's media from BBC and CNN to the Financial Times, known for his provocative comments. In 2022 the IOC awarded Michael the prestigious Coubertin Medal for services to the Olympic Movement.