Presents an understanding of the forces driving change and the opportunities they present for event professionals, businesses and communities. Offers insight into a broad selection of topics. Covers various types of events ranging from religious events and cultural events to hybrid events and also discusses digital revolution.
This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities.
The book explores the integration of augmented reality and virtual experiences in sustainable event management practices, exploring from the rise of hybrid events to the impact of artificial intelligence on event planning and execution. Topics also cover diverse types of events including religious and cultural events; how global events affect the growth of international tourism; incorporating sustainability into event planning; and much more.
Introduction
1. AI as Novelty Strategic Management Tool for Future
Digital Luxury Brand Events: Metaverse and NFTsAgenda 2030
2. Global Events
and the Growth of International Tourism: A Case of Dubai, UAE
3. Impact of
Sporting Events on Tourist Destinations: The Case of Braga European City of
Sport 2018
4. The Impact of Cultural Events on the Identity, Sustainability
and Image of Territories: The Case of the MDOCMelgaço International
Documentary Film Festival
5. Co-Creation of Religious Events: A Conceptual
Model Using Flow Theory
6. Emerging Trends of Artificial Intelligence in
Event Management and Event Planning
7. Artificial Intelligence and Hybrid
Events: Changing Virtual Event Experience
8. Stakeholders Engagement in
Future Events: Case Study of Malaysia
9. The Stakeholder Neglect in Tourism
Activities: Local People
10. Green and Smart Technologies in Events:
Practices for Green Events
11. Green Elegance: Incorporating Sustainability
into Wedding Events
12. Organization of Major Music Events amid the Climate
Crisis: Strategies for Risk Mitigation and Sustainability
13. Customer
Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management
14. Stakeholder Theory and Event Management
15. Key Factors Leading to
Service Interruptions in Events at Luxury Hotels in Delhi
16. Hybridizing
Green Tourism: Case Study of Interventions to Promote Tourism in Uttarakhand,
India
17. Enhancing Event Success Through Collaboration: A Comprehensive
Discussion on Collaboration Between Event Organizers and Stakeholders
18.
Rural Wine Tourism Events in Andradas, MG, Brazil, Through the Lens of Social
Innovation: A Possibility of Community Economic Development?
19. Exploring
the Influence of Cultural Events on Cities: The Case of Perlim, The Largest
Christmas Theme Park in Portugal
Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University, India. He has over 24 years of industry and academic experience, during which he has made significant contributions to the area of tourism education. He has been invited to speak at numerous conferences and seminars on tourism and related fields, and his current research focuses on student mentoring. Dr. Kumars previous works include the edited book Tourist Behavior: Past, Present, and Future (Apple Academic Press) as well as several other books. He is a reviewer for many scientific conferences and international journals, including Current Issues in Tourism.
Swati Sharma, PhD, is an Associate Professor at the Amity Institute of Travel & Tourism, Amity University, India. With 18 years of experience in travel and tourism academia and industry, she has made significant contributions to the area of tourism. Dr. Sharma has a strong interest in MICE (meetings, incentives, conferences, and exhibitions) tourism and destination image and has published extensively on related topics. She has been invited to speak at numerous conferences and seminars on tourism and related fields. Dr. Sharmas previous works include editing the book Tourist Behavior: Past, Present, and Future (Apple Academic Press), and others.
Bruno Barbosa Sousa, PhD, is a Professor at the Polytechnic Institute of Cávado and Ave, Barcelos, Portugal, where he is also Head of the Masters Program in Tourism Management. He was formerly a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is the author or co-author of several papers and is an editorial board member and an ad-hoc reviewer for several scientific journals. He is also a member of the scientific committees of several national and international congresses and conferences.
