'Gaub's book contains a wealth of highly interesting facts and considerations, from the usefulness of daydreaming to the rational handling of uncertainty.' * Michael Rühle Cicero * 'Based on history and neuroscience, psychology, and philosophy, she shows that despite crises and wars, there is reason for hope and reveals how confidence can be gained for one's own life'. * myself * Finally! A strategic foresight manual that doesnt require top secret clearance. Florence Gaub fights uncertainty and shes winning. -- Clark Gregg, Hollywood actor (The Avengers, Captain Marvel and Iron Man) 'Climate change, war, inflation: It's not easy to believe in a bright future right now. Political scientist and futurologist Florence Gaub explains why we nevertheless have every reason to do so and how we can gain more confidence in our own lives.' * Merle Hubert Süddeutsche Zeitung Magazin * An original and essential guide to thinking about tomorrow. Gaub shows that the future is not something that happens to us, but something we actively createthrough our choices, our imagination and our courage. -- Mark Leonard, Director, European Council on Foreign Relations A refreshing antidote to passive futurism. Gaub treats the future not as destiny but as a system we can learn to operate. With strategic clarity and intellectual playfulness, she shows how power, technology and human choice interact. This is foresight as literacy: practical, unsettling and empowering. A manual for navigating uncertainty rather than surrendering to it. -- Azeem Azhar, Founder of Exponential View, and Co-chair of the Global Futures Council on Complex Risk, World Economic Forum There are many serious papers and weighty books on the future; this is something rarer. Beautifully written, elegant and accessible, The Future democratises futures thinking and makes it genuinely engaging for everyone. Fun, international and rich with examples and provocations, it invites readers to interact, reflect and challenge themselves. Both pragmatic and practical, it builds a vital capability for our timesleaving you not just informed, but changed. -- Catarina Zuzarte Tully, Managing Director of the School of International Futures Caesar, Napoleon and Patton were all renowned for anticipating risks and opportunities and then exploiting what they believed would happen, well ahead of their adversaries. Napoleon said this was not because of his genius but because he had considered the possibilities and so was ready to act when the time came. Florence Gaubs excellent users guide to the future may not make the reader a Napoleon, but it will definitely help them become more effective at strategic foresight, at anticipating risks and opportunities, and exploiting them in domains of the future. -- Lt-Gen (Ret.) Ben Hodges, US Army 'This woman, who is familiar with crises, believes we have every reason to be optimistic. Like Kant, she is someone who not only wants to empower us, but also truly encourages us not to endure or suffer this/our future, but to shape it. Her book is a call to optimistic thinking and living. Required reading, therefore, for all grumblers and also for many politicians and media professionals with their tendency toward negativity.' * Gabor Steingart The Pioneer Briefing *
