Over the past two decades, businesses in virtually every sector of the world economyhave benefited from the technologies of electronic commerce--the automation of commercialtransactions using computer and communications technologies. Electronic commerce has spurredfar-reaching changes in business, on multiple fronts, using many technologies. This book provides adeep, practical understanding of these technologies and their use in e-commerce. Unlike other bookson e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that theInternet is only a bridge technology--attractive because of its low cost and global reach, butunattractive because of its slow speed and poor user interface.Each of the twelve chapters containsan overview of a current theory or practice followed by one or more business case studies. Acombination of academic theory and case studies provides a comprehensive picture of howbusinesspeople use computers to revolutionize the selling and delivery of their products andservices.
Preface ix Introduction to Electronic Commerce 1(8) The Foundations of Electronic Commerce 4(2) Electronic Commerce Infrastructure 6(1) Electronic Markets 6(1) Electronic Commerce Supporting Functions 7(1) Electronic Commerce Opportunities: Today and Tomorrow 7(1) Notes 8(1) Information Technology in the Post-Industrial Revolution 9(44) Digital Railroads 12(3) Channels and Intermediaries 15(7) Electronic Channels 22(2) Notes 24(3) Case Studies Andersen Consulting: The Asia Intranet Opportunity 27(26) Peter Lovelock Theodore H. Clark Redefining the Geography of Space, Time, and Money 53(88) The Hard Middle 62(1) The Problem with Innovation 63(1) Jobs and the Internet 64(5) Recommended Reading 69(1) Notes 69(2) Case Studies Financial Times Syndication Services: Making Money on the Web 71(20) Peter Lovelock Theodore H. Clark Security First Network Bank: The Worlds First Internet Bank, http://www.sfnb.com 91(30) Theodore H. Clark John J. Sviokla Global Electronics Manufacturing (HK) Ltd. 121(20) Theodore H. Clark Alvin Chu Supply Chain Management and Information Alliances 141(80) Transforming the Value Chain Using Information Technology 141(4) Strategic IT and the Value Chain beyond the Firm 145(1) The Beer Game and the Value of Information 146(5) Benefits and Challenges of Sharing Information 151(1) Interorganizational Systems and BPR 152(1) Developing and Maintaining IOS Partnerships 153(1) Wholesale Electronic Commerce: IOS and the Internet 154(1) Notes 155(2) Case Studies H. E. Butt Grocery Company: A Leader in ECR Implementation 157(40) Theodore H. Clark David C. Croson James L. McKenney Richard L. Nolan Procter & Gamble: Improving Consumer Value through Process Redesign 197(24) Theodore H. Clark James L. McKenney Telecommunications Infrastructure in Transition 221(52) Telecommunications Technology 221(1) Communications Media and Bandwidth 222(1) Telecommunications for Voice and Modems 223(2) ISDN and Packet-Switched Services 225(3) Synchronous and Asynchronous Transmission 228(1) Declining Costs of Digital Communications 228(1) The Rise of Computer Networks 229(3) The World Wide Web 232(1) Notes 233(2) Case Studies Chinas Golden Projects: Reengineering the National Economy 235(24) Peter Lovelock Ben A. Petrazzini Theodore H. Clark John J. Sviokla Philippines Telephone and Telegraph 259(14) J. Christopher Westland Access to Electronic Commerce Services 273(70) The Roots of Electronic Commerce 273(2) The Internet 275(3) ISP Business Models 278(2) Notes 280(1) Case Studies Asia Online: The Online Service for Asia 281(18) Theodore H. Clark China Internet Corporation: http://www.China.Com 299(16) Theodore H. Clark John J. Sviokla Hong Kong SuperNet 315(28) Theodore H. Clark Sarah Cook Electronic Auctions and Intermediaries 343(42) Market Models 344(9) Internet Auctions 353(1) Notes 353(2) Case Studies Experiences with Electronic Auctions in the Dutch Flower Industry 355(12) Eric van Heck Pieter M. Ribbers E*Trade Securities, Inc. 367(18) Rajiv Lal Electronic Financial Markets 385(60) Financial Markets: First Movers in Electronic Commerce 385(2) Basics 387(2) Matching and Price Discovery 389(7) Notes 396(3) Case Studies On-Line Trading at the Shanghai Stock Exchange 399(18) J. Christopher Westland The Moscow Stock Exchange 417(12) Martin Mendelson J. Christopher Westland Electronic Securities Trading at the Bolsa de Comercio de Santiago 429(16) J. Christopher Westland Digital Storefronts 445(20) Digital Storefronts on the Web 447(2) Search Engines 449(3) The Web as an Advertising and Marketing Channel 452(8) Internet Dynamics 460(2) Integration 462(1) Notes 462(3) Secure Digital Payments 465(64) The Origin and Development of Cash 465(5) Microtransactions 470(4) The Resurgence of Barter 474(1) Authentication of E-Commerce Payments 474(3) Identification of Individuals 477(2) Privacy 479(1) Controls 480(4) Encryption and Password Controls 484(6) Notes 490(3) Case Studies Mondex Electronic Cash in Hong Kong 493(22) J. Christopher Westland Access Security at McDonnell Douglas Aerospace Information Services 515(14) J. Christopher Westland Logistics and Service Opportunities and Issues 529(28) Competitive Advantage Using Logistics and Information Technology 531(2) Outsourced Logistics in the Supply Chain 533(1) Outsourced Logistics and Electronic Commerce for Physical Goods 534(1) Geographic Information Services and Logistics 535(1) The Internet and the Future of Logistics 535(1) Notes 536(1) Case Studies Consolidated Freightways: The On-Board Computer Project 537(20) Theodore H. Clark James L. McKenney Successful E-Commerce 557(18) Redefining the Marginal Cost/Marginal Revenue Equation 557(1) Turnkey E-Commerce and Site Management 558(2) Digital Storefronts 560(2) Another Network 562(1) From Hobby to Business 563(1) Information Retailers 564(1) Reintermediation: Travel Agents Revenge 565(1) Where Multimedia Fails 566(1) Personalizing the Retail Cyberstore 566(1) Simple Auctions with Real-Time Price Quotes 567(1) Double-Auction Markets for Securities 568(1) Infrastructure 569(1) Design Assistance 569(1) Supply Chain Management 570(1) Consumer Durables 570(1) The Font of Future Wealth 571(1) Notes 572(3) Appendix 575(6) References 581(6) Index 587
