Chaotic environments are producing unique and unprecedented challenges for multinational companies, challenges that raise important questions about whether and how multinationals will survive or wither away. This Element explores both the macro-political, economic, technological, and social forces impacting international business and the strategic management adaptations that leading companies have deployed to respond to these challenges. The authors observe that a new organizational form – The Global Multi-business- has evolved that may be specially adapted to respond to and challenge a world in which both the direction and pace of change are accelerating and becoming commonplace. It accomplishes this through the strategic assembly of the organization and the animation of its many parts.
This Element explores both the macro-political, economic, technological, and social forces impacting international business and the strategic management adaptations that leading companies have deployed to respond to these challenges, a new organizational form The Global Multi-business.
