In the information explosion age, where thereis a shift from staticprinted information to digital media, designs that can convey informationfaster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor.As a result, graphicdesigners are increasingly including animation in their work to enhance theirstorytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people’s emotions and desire to beentertained. This book showcases the current state of motion graphics in lightof new media such as touch, mobile, outdoor anddigital video media. Divided into three chapters, it first posits how a“rethinking” of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both anappealing and informative way. The second chapter consists of exclusive interviewswith animation designers who discuss the nature of contemporary animatedgraphics and their work, while the final chapter includes selected projectsfrom across the world. Featuring the newest ideas and work of the world’s mostadvanced designers, the book is a valuable source of inspiration andinformation for professional graphic designers and students.
