This book is a must-read for anyone seeking to understand Halal and Islamic tourism and the behaviours of Muslim travellers. Blending academic insights, personal reflections and stories from the field, it takes readers on an eye-opening journey making it an invaluable resource for scholars, practitioners, destination managers, and anyone interested in the evolving landscape of global tourism. * Kaye Chon, The Hong Kong Polytechnic University * This book bridges academia and practice, blending theoretical insights with stories from the field. It is more than just a book; it is a roadmap. The work will serve as an important reference for scholars, business leaders and policymakers who seek to shape a tourism model that is inclusive, value-driven and future-ready. * Sandiaga Salahuddin Uno, Entrepreneur and Former Minister of Tourism and Creative Economy, Republic of Indonesia * This book is an important scholarly contribution that provides valuable and timely insights into the evolving concept of Halal and Islamic tourism. * Fevzi Okumus, University of South Carolina, USA * This timely book offers essential insights into the growing Muslim travel market. Rigorous research, combined with practical guidance and the authors unique perspective, will enrich your understanding of Halal tourisms opportunities and evolving consumer preferences. This book will equip academics and tourism professionals to develop Muslim-friendly tourism experiences and destinations, particularly in view of technology and future trends. * Sarah Gardiner, Griffith University, Australia *
