This Handbook examines social psychology and its influence as a parent discipline of consumer psychology. The book places a particular focus on the theoretical origins of social psychology, emphasising the crucial role played by social interaction in all aspects of consumer behavior.
Experts from across the globe explore and discuss application of a wide range of topics related to social psychology and consumer behavior, including human psychology and technology, power and oppression, environmental consumer psychology and the celebration of holidays. Contributors also assess the impact of psychology on macro frameworks such as public policy, the environment and stigmatization. Incorporating perspectives from well-established and emerging scholars, this Handbook provides an in-depth analysis of current knowledge while also stimulating future research.
This Handbook is an invaluable resource for scholars and students of consumer behavior, marketing and management, social psychology and psychology more broadly. Its crucial insights into consumer behavior also make it a good resource for practitioners in marketing and entrepreneurship.
Arvustused
Social behavior and consumer behavior are intricately linked: Just as our social environment shapes our consumption, our consumption shapes our social world. A stellar list of contributors reviews the shared territory of social and consumer psychology and highlights key findings, advancing integrative theorizing in both fields. -- Norbert Schwarz, University of Southern California, USA Spangenberg and Spangenberg powerfully reconnects consumer behavior to its social psychological roots while charting clear directions for future research. It is a thoughtful, comprehensive handbook that will shape how scholars conceptualize and study consumer behavior. -- Vicki G. Morwitz, Columbia University, USA
Edited by Eric R. Spangenberg, Professor of Marketing & Psychological Science, Paul Merage School of Business, University of California, Irvine and Katie Spangenberg, Assistant Professor of Marketing, Department of Marketing, Albers School of Business and Economics, Seattle University, USA
