| Introduction |
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xv | |
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Section 1 Audience Know your audience and build empathy |
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Understand the Audience's Power |
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3 | (4) |
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Your idea's fate is in their hands |
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7 | (4) |
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Focus on who matters most |
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Present Clearly and Concisely to Senior Executives |
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11 | (4) |
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Help them make big decisions on a tight schedule |
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Get to Know Your Audience |
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15 | (4) |
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It's easier to convince someone you know |
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Define How You'll Change the Audience |
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19 | (2) |
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What do you want people to believe? How do you want them to behave? |
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21 | (6) |
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Section 2 Message Develop persuasive content |
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27 | (2) |
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Clearly state your point of view-and what's at stake |
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Generate Content to Support the Big Idea |
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29 | (4) |
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When you're brainstorming, more is more |
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33 | (4) |
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Think through opposing perspectives |
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Amplify Your Message Through Contrast |
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37 | (2) |
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Create and resolve tension |
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Build an Effective Call to Action |
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39 | (4) |
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43 | (4) |
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47 | (4) |
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Outline your presentation by writing clear, active slide titles that hang together |
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Balance Analytical and Emotional Appeal |
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51 | (4) |
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Stay credible while you reel people in |
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55 | (4) |
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Is your language clear enough to pass the "grandmother test"? |
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59 | (4) |
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Good ones get repeated, tweeted, and heeded |
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Section 3 Story Use storytelling principles and structure to engage your audience |
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Apply Storytelling Principles |
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63 | (2) |
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Make your presentation stick |
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65 | (2) |
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Storytelling principles provide a framework |
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67 | (4) |
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Establish the gap between what is and what could be |
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71 | (2) |
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Build tension between what is and what could be |
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73 | (2) |
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75 | (6) |
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Decisions are not made by facts alone |
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Use Metaphors as Your Glue |
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81 | (2) |
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Memorable themes help rally an audience |
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Create Something They'll Always Remember |
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83 | (8) |
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Section 4 Media Identify the best modes for communicating your message |
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Choose the Right Vehicle for Your Message |
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91 | (4) |
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Slide decks aren't always the answer |
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Make the Most of Slide Software |
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95 | (4) |
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Determine the Right Length for Your Presentation |
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99 | (4) |
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Keep your audience engaged by budgeting your time |
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Persuade Beyond the Stage |
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103 | (4) |
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Communicate before, during, and after your presentation |
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107 | (4) |
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Mixing in experts and media holds interest |
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Section 5 Slides Conceptualize and simplify the display of information |
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111 | (2) |
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Visuals should convey meaning |
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Create Slides People Can "Get" in Three Seconds |
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113 | (4) |
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Do they pass the glance test? |
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Choose the Right Type of Slide |
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117 | (6) |
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Bullets aren't the only tool |
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Story board One Idea per Slide |
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123 | (4) |
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127 | (2) |
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Make your slides stand out |
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Arrange Slide Elements with Care |
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129 | (8) |
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Make your visuals easier to process |
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137 | (6) |
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Emphasize what's important, remove the rest |
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143 | (6) |
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Use shapes to show relationships |
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Use the Right Number of Slides |
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149 | (2) |
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Size up your situation before building your deck |
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151 | (4) |
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... and when it's overkill |
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Section 6 Delivery Deliver your presentation authentically |
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Rehearse Your Material Well |
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155 | (4) |
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Roll with the unexpected and fully engage with the audience |
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Know the Venue and Schedule |
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159 | (4) |
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Control them when you can |
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Anticipate Technology Glitches |
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163 | (4) |
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Odds of malfunction are high |
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167 | (2) |
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Exercises to calm your nerves |
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Set the Right Tone for Your Talk |
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169 | (2) |
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You never get a second chance to make a first impression |
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171 | (4) |
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Authenticity connects you to others |
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Communicate with Your Body |
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175 | (4) |
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Physical expression is a powerful tool |
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Communicate with Your Voice |
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179 | (2) |
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Create contrast and emphasis |
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Make Your Stories Come to Life |
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181 | (2) |
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Re-experience them in the telling |
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Work Effectively with Your Interpreter |
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183 | (4) |
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Pay attention to chemistry, pacing, and cultural resonance |
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Get the Most out of Your Q&A |
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187 | (4) |
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Build Trust with a Remote Audience |
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191 | (4) |
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Get past technology's barriers |
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Keep Remote Listeners Interested |
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195 | (4) |
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You're fighting for the attention of multitaskers |
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Keep Your Remote Presentation Running Smoothly |
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199 | (6) |
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Use this checklist to minimize annoyances |
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Section 7 Impact Measure---and increase---your presentation's impact on your audience |
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Build Relationships Through Social Media |
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205 | (6) |
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Engage with users so they'll engage fully and fairly with your ideas |
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Spread Your Ideas with Social Media |
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211 | (4) |
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Facilitate the online conversation |
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Gauge Whether You've Connected with People |
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215 | (4) |
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Gather feedback in real time and after your talk |
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Follow Up After Your Talk |
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219 | (4) |
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Make it easier for people to put your ideas into action |
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| Index |
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223 | (6) |
| About the Author |
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229 | |
