In The Hospitality Advantage, Bruce Craul shows you how genuine hospitality is more than just a “nice to have”—it’s a game-changing business strategy.
Turn Hospitality Into Your Business’s Superpower
In The Hospitality Advantage, Bruce Craul shows you how genuine hospitality is more than just a “nice to have”—it’s a game-changing business strategy. Drawing on over four decades of experience in the hospitality industry, Craul reveals how treating customers and employees like guests can skyrocket loyalty, improve employee satisfaction, and ultimately drive business growth.
This isn’t about customer service—it’s about creating a culture where people feel truly valued. Whether you lead a small startup or a multi-national brand, you’ll learn how to make every interaction count, from first impressions to long-term relationships. Craul provides real-world examples and proven strategies that anyone can implement, regardless of industry, to build a business that stands out.
You’ll discover how to:
- Build a culture of hospitality that drives customer retention
- Turn your team into passionate brand ambassadors
- Create unforgettable experiences that keep customers coming back
- Measure the ROI of hospitality to prove its impact on your bottom line
If you’re tired of blending in with the competition and ready to make a lasting impression, The Hospitality Advantage shows you exactly how to create a welcoming environment that delivers real results.
BRUCE CRAUL retired as chief operating officer of HarborWalk Hospitality after fifty years in the hospitality industry. His experience spans both entrepreneurial and corporate roles across hotels, resorts, restaurants, bars, spas, and property management. Bruce served as the 2012 chairman of the Florida Restaurant and Lodging Association, representing more than 10,000 members and 1.2 million employees. Hes also been president of the Destin Rotary Club and chief volunteer officer of the Emerald Coast Boys and Girls Club. Bruce is a partner at Predictive Index, a tool for talent optimization, and a certified speaker, coach, and trainer for the John Maxwell Team. He and his wife have four children and six grandchildren.
