It is really like going to war with the dealerships when you want to purchase a new vehicle. The dealers are much more equipped and advanced in their tactics than the average consumer going into the deal. They negotiate vehicle deals day-in and day-out, but you do it once every 3 to 7 years- who do you think is going WIN? However, once you have learned our War Tactics You Will Beat The Car Dealer at His Own Game. This is a consumer guide for new cars that really delivers step- by step process to follow.