| Preface |
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vii | |
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Conducting Survey: Everyone Is Doing It |
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1 | (12) |
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1 | (2) |
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3 | (1) |
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Self-Administered Questionnaires and Interviews: The Heart of the Matter |
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4 | (4) |
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8 | (2) |
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A Survey Continuum: From Specific to General Use |
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10 | (1) |
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11 | (1) |
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11 | (1) |
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12 | (1) |
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The Survey Form: Questions, Scales, and Apperance |
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13 | (22) |
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The Content Is the Message |
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13 | (1) |
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13 | (1) |
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Select Your Information Needs or Hypotheses |
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14 | (1) |
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Make Sure You Can Get the Information |
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14 | (1) |
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Do Not Ask for Information Unless You Can Act on It |
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14 | (1) |
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15 | (2) |
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Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction? |
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17 | (3) |
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Rules for Writing Closed Survey Questions |
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20 | (3) |
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Responses for Closed Questions |
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23 | (1) |
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23 | (4) |
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27 | (1) |
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28 | (3) |
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31 | (1) |
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32 | (3) |
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Getting It Together: Some Practical Concerns |
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35 | (16) |
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36 | (1) |
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Getting the Survey in Order |
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36 | (2) |
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Questionnaire Format: Aesthetics and Other Concerns |
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38 | (1) |
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Branching Questions, or the Infamous ``Skip'' Pattern |
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38 | (1) |
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Administration: Who Gives What to Whom? |
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39 | (2) |
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The Survey Is Put on Trial |
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41 | (1) |
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Reliability and Validity: The Quality of Your Survey |
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41 | (2) |
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Guidelines for Pilot Testing |
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43 | (1) |
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Ethics, Privacy, and Confidentiality |
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44 | (2) |
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A Far-Reaching World: Survey, Language, and Culture |
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46 | (1) |
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47 | (1) |
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48 | (1) |
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49 | (2) |
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51 | (14) |
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Sample Size and Response Rate: Who and How Many? |
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51 | (1) |
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52 | (1) |
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Stratified Random Sampling |
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53 | (1) |
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Simple Rnadom Cluster Sampling |
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54 | (1) |
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55 | (1) |
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56 | (1) |
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Other Convenience Sampling Methods |
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56 | (1) |
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Finding the Sample: Who Is In? Who Is Out? |
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57 | (1) |
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How Large Should Your Sample Be? |
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57 | (1) |
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Statistical Methods: Sampling for Two Groups and an Intervention |
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58 | (4) |
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62 | (1) |
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63 | (1) |
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64 | (1) |
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64 | (1) |
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Survey Design: Environmental Control |
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65 | (12) |
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Which Designs Are Available? |
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66 | (1) |
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Cross-Sectional Survey Designs |
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67 | (1) |
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Longitudinal Surveys or Chohorts |
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68 | (1) |
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Comparison Group Survey Designs: Quasi-and True Experiments |
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69 | (2) |
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Other Survey Designs: Normative and Case Control |
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71 | (1) |
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72 | (2) |
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Survey, Research Design, and Internal and External Validity |
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74 | (1) |
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75 | (1) |
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76 | (1) |
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76 | (1) |
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Analyzing and Organizing Data From Surveys |
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77 | (22) |
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What Is Typical Anyway? Some Commonly Used Methods for Analyzing Survey Data |
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78 | (8) |
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Surveying Differences: Usual Methods |
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86 | (3) |
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To Be or Not to Be: Statistician or Qualitative Analyst? |
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89 | (1) |
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Content Analysis, Open-Ended Responses, and Comments |
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89 | (1) |
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Putting the Horse in Front of the Cart: Selecting Analysis Methods |
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90 | (2) |
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92 | (1) |
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92 | (5) |
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97 | (1) |
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98 | (1) |
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Presenting the Survey Results |
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99 | (18) |
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Reproducing the Questionnaire |
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99 | (2) |
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101 | (1) |
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102 | (1) |
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103 | (2) |
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105 | (3) |
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Drawing Diagrams or Pictures |
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108 | (1) |
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Writing the Results of a Survey |
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108 | (3) |
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111 | (1) |
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112 | (1) |
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Oral Versus Written Reports: A Difference in Conversation |
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113 | (1) |
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114 | (1) |
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115 | (2) |
| Selected Bibliography |
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117 | (2) |
| Index |
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119 | (6) |
| About the Author |
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125 | |
