This book was much needed. It offers a clear, comprehensive, hands-on treatment of what qualitative research is and how it is done. Not just the theory, but importantly, and in much detail the practice. The original choice of using common objections to qualitative papers to inform the discussion of critical steps in designing, doing, and reporting from qualitative studies offers actionable advice that both novice researchers and more experienced readers will find priceless, as they navigate the turbulent waters of the editorial process in the most demanding journals. An ideal companion book to support qualitative methods training in doctoral programmes. -- Davide Ravasi, University College London (UCL), UK This book provides an integrative framework for producing highquality qualitative research. Offering practical guidance on the real challenges of working with qualitative data, it helps researchers navigate complexity with confidence. Written by a team with deep editorial and methodological expertise, it is an essential companion for scholars at any career stage seeking to craft compelling qualitative work. -- Karen Golden-Biddle, Boston University Questrom School of Business, USA This highly useful text makes qualitative research more accessible to those new to the field while also providing new insights for seasoned qualitative researchers. The wisdom imparted reveals the deep experience of the three authors as researchers, teachers and editors of qualitative research. -- Martha S. Feldman, University of California, Irvine, USA Clearly written, practical, and amazingly comprehensive, this book provides new insights into established qualitative practices, and shines light on neglected areas such as what theory is and how to develop it. Using an exhaustive, but not exhausting, application of examples, its insights are actionable and insightful for novices and experts. -- Michael G. Pratt, Boston College, USA