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How to Open and Operate a Financially Successful Personal and Executive Coaching Business [Multiple-component retail product]

  • Formaat: Multiple-component retail product, 288 pages, kõrgus x laius: 155x230 mm, kaal: 366 g, b/w photos, 2 Items, Contains 1 Paperback / softback and 1 CD-ROM
  • Ilmumisaeg: 15-Mar-2011
  • Kirjastus: Atlantic Publishing Co
  • ISBN-10: 1601382278
  • ISBN-13: 9781601382276
  • Multiple-component retail product
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  • Formaat: Multiple-component retail product, 288 pages, kõrgus x laius: 155x230 mm, kaal: 366 g, b/w photos, 2 Items, Contains 1 Paperback / softback and 1 CD-ROM
  • Ilmumisaeg: 15-Mar-2011
  • Kirjastus: Atlantic Publishing Co
  • ISBN-10: 1601382278
  • ISBN-13: 9781601382276

In the U.S., the average professional coach makes roughly $150-$200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business may be a great choice for you.

As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions, and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes; achieve what may have seemed impossible; and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book.

If you enjoy working with people, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business should be without.

While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word™) and about basic cost control systems,  market research, getting new clients, tax laws, pricing, leads, legal concerns, sales and marketing techniques, and pricing formulas.

You will learn how to set up computer systems to save time and money, how to meet IRS requirements, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales and have customers refer others to you.

Successful coaches will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.



In the United States, the average professional coach makes roughly $150 to $200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business might be a great choice for you.

As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes: achieve what might seem impossible; and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book.

If you enjoy working With people, this might be the perfect business for you. Keep in mind that this business looks easy, but as with any business, looks can be deceiving. This complete manual Will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening. and running day-to-day operations; assistance with setting up your office; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business should be without.

You will learn how to set up computer systems to save time and money, meet IRS requirements, generate high-profile public relations and publicity, and implement low-cost internal marketing ideas. You will learn how to build your business by using low- and no-cost ways to satisfy customers, as Well as ways to increase sales and have customers refer others to you.
Foreword 11(4)
Introduction 15(4)
How to Use this Book
16(3)
Chapter 1 Timing Your Start 19(24)
Reasons to Be a Coach
20(3)
Timing Your Move
23(9)
Case Study: The decision to start coaching
32(1)
Is There a Need You Can Fill?
33(3)
Is Coaching Right for You?
36(1)
Why Coaching and not Some Other Way of Helping People
37(1)
The Pros and Cons of Coaching
38(5)
Chapter 2 What Type of Coach Are You? 43(34)
Coach Industries
45(14)
The History of Coaching and the Role Coaches Play
59(7)
The role of a coach
66(2)
A day in the life of a coach
68(3)
The Common Coaching Pitfalls
71(6)
Chapter 3 Planning a Successful Leap into Coaching 77(26)
The Home Office
78(3)
Case Study: Advice for new coaches
81(2)
Flextime Office Space
83(2)
Shared Office Space
85(2)
Formal and Professional Office
87(2)
Furniture, Equipment, and Other Business Essentials
89(5)
Professional Help and Support
94(9)
Chapter 4 Putting Your Business Plan in Writing 103(18)
Benefits of a Business Plan
104(2)
Overall Components of a Business Plan
106(15)
Chapter 5 Setting Your Fees 121(20)
Competitive Research
122(5)
Client Perceptions of Your Worth
127(2)
Show a company how you save it money
129(1)
Fee Options
130(4)
Once the price is right
134(1)
If Your Rate No Longer Fits
135(6)
Chapter 6 The Legalities of Starting Your Business 141(20)
Mistake No. 1: Your name does not stand out enough
142(1)
Mistake No. 2: Sticking words together
142(1)
Mistake No. 3: Using SCRABBLE® tiles to create a name
143(1)
Mistake No. 4: Having too many opinions
144(1)
Mistake No. 5: Putting your company on the map
144(1)
Mistake No. 6: Trying to make your name mean something
145(1)
Mistake No. 7: Using cliches and metaphors
146(1)
Mistake No. 8: Being stubborn
146(1)
Sole Proprietorship
147(1)
Partnership
148(1)
Corporation
149(1)
S Corporation
150(1)
Limited Liability Company (LLC)
151(1)
Governmental Requirements
151(4)
Other Local Licenses and Requirements
155(6)
Chapter 7 Managing Revenue and Expenses 161(22)
The Business Budget
162(13)
The Costs of Doing Business
175(8)
Chapter 8 How to Manage Your Time and Yourself 183(18)
Time is Money
184(7)
Create an action plan
191(5)
Business manager role
196(5)
Chapter 9 Building Your Brand 201(20)
Character
202(1)
Aesthetics
203(1)
Branding is Perception
204(17)
Chapter 10 Finding Clients 221(18)
Marketing Foundation
222(3)
Internet Marketing and List-building
225(1)
Social media
225(7)
Traditional Marketing is not Dead
232(7)
Chapter 11 Client Interaction 239(32)
Written Communication (Before the Relationship)
240(1)
Six Essential Methods of Communication
241(4)
Case Study: Coaching clients
245(1)
The Right Way to Ask Questions
246(4)
Listening is Just as Important as Talking
250(1)
Effective Report Writing
251(6)
Coaching Methods: Deciding How to Deliver Your Services
257(7)
Matching the format with the client
264(7)
Chapter 12 Building and Growing Your Business 271(6)
Informational Products
272(2)
Creating a Team
274(1)
How to Move Your Office
275(2)
Conclusion 277(2)
Appendix A: Coaching Schools and Organizations 279(2)
Bibliography 281(2)
Author Biographies 283(2)
Index 285