It"s starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer"s new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company"s reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives fr
om a diverse range of industries as well as leading academics.
Chairman of the board of management of AUDI AG
Institute for Information Management at the University of St.Gallen
Center for Customer Insight at the University of St.Gallen
