The author of The Power of Six Sigma explains why quality--as well as innovation--must become a key part of American business practice in order to achieve success in the global marketplace, using a fable about a regional ice cream company that discovers the importance of a high standard for excellence in every aspect of corporate culture. 40,000 first printing.Explains why quality--as well as innovation--must become a key part of American business practice in order to achieve success in the global marketplace, using a fable about a regional ice cream company that discovers the importance of a high standard forexcellence in every aspect of corporate culture.