Identity: Chermayeff & Geismar & Haviv (Compact Edition) showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar.
The firms contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studiesincluding 40+ additional projects in this new compact edition from the firms previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), Roman Mars (99% Invisible), and Alexandra Lange (Pulitzer Prize winner).
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Identity: Chermayeff & Geismar & Haviv (Compact Edition) showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar.
Chermayeff & Geismar & Haviv is the brand design firm behind many of the worlds most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.
The firm has a global reach, with projects in Europe, Asia, Latin America, and the Middle East as well as throughout the United States. It is led by its founding partner, designer Tom Geismar, partner and designer Sagi Haviv, and principal designers Mackey Saturday and Melanie McElduff.
Chermayeff & Geismar & Haviv is known for a collaborative, problem-solving approach to design, with personal involvement by all principals in every project and continuous attention to the details and nuances of projects as they evolve.
