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Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols [Kõva köide]

  • Formaat: Hardback, 336 pages, kõrgus x laius x paksus: 211x208x28 mm, kaal: 731 g, 2/C THRU/OUT; ART THRU/OUT TBD
  • Ilmumisaeg: 16-Feb-2016
  • Kirjastus: Portfolio
  • ISBN-10: 1101980168
  • ISBN-13: 9781101980163
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  • Formaat: Hardback, 336 pages, kõrgus x laius x paksus: 211x208x28 mm, kaal: 731 g, 2/C THRU/OUT; ART THRU/OUT TBD
  • Ilmumisaeg: 16-Feb-2016
  • Kirjastus: Portfolio
  • ISBN-10: 1101980168
  • ISBN-13: 9781101980163
Examines how the great economic and political leaders use communication to move others, outlining a plan to help readers lead others through the five stages of transformation using speeches, stories, ceremonies, and symbols.

More information to come.
Foreword 1(6)
The Torchbearer's Calling 7(2)
Chapter One Leaders Move Others Forward
9(14)
Chapter Two Listen Empathetically to Light the Path
23(20)
Case Studies: IBM and Market Basket
31(12)
Chapter Three The Torchbearer's Toolkit
43(34)
Case Study: Starbucks
61(16)
Chapter Four DREAM Moment of Inspiration
77(32)
Case Study: Interface
95(14)
Chapter Five LEAP Moment of Decision
109(32)
Case Study: Rackspace
129(12)
Chapter Six FIGHT Moment of Bravery
141(34)
Case Study: Civil Rights
161(14)
Chapter Seven CLIMB Moment of Endurance
175(34)
Case Study: charity: water
193(16)
Chapter Eight ARRIVE Moment of Reflection
209(32)
Case Study: Chick-fil-A
229(12)
Chapter Nine (RE)DREAM Moment of Disruption
241(26)
Case Study: Apple
251(16)
Conclusion Confessions of a Torchbearer 267(8)
Case Study: Duarte, Inc. 275(13)
The Journey Begins Again 288(1)
Acknowledgments 289(2)
References 291(24)
Photo Credits 315(2)
Index 317