Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.
Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.
Introduction, Part 1: What Is a Research Practice,
Chapter 1: What Is a
Research Practice,
Chapter 2: Why Is a Research Practice Important,
Chapter
3: Connecting Research to Business, Part 2: Reflect on the Current State,
Chapter 4: Viewing Stakeholders as Users,
Chapter 5: Assess the Current User
Research Maturity, Part 3: Set Up Operations and a Framework,
Chapter 6: Set
Up Core Research Operations,
Chapter 7: Create a Research Framework, Part 4:
Define Your Playbook,
Chapter 8: Introduction to the Five Phases,
Chapter 9:
Phase One: Problem Discovery,
Chapter 10: Phase two: Problem Definition,
Chapter 11: Phase Three: Solution Design and Refinement,
Chapter 12: Phase
Four: Testing and Execution,
Chapter 13: Phase Five: Maintain and Iterate,
Part 5: Methodology Breakdown,
Chapter 14: Problem Discovery Methods,
Chapter
15: Problem Definition Methods,
Chapter 16: Solution Design and Refinement
Methods,
Chapter 17: Testing and Execution Methods,
Chapter 18: Monitor and
Iterate Methods,
Chapter 19: Bonus: Uncommon Methods, Part 6: Analysis and
Synthesis Breakdown,
Chapter 20: Demystifying the Synthesis Process,
Chapter
21: Running Synthesis Sessions,
Chapter 22: An Analysis and Synthesis Process
for Generative Research,
Chapter 23: Writing Insights and Recommendations,
Part 7: Creating Effective and Realistic Deliverables and Outcomes,
Chapter
24: Writing Reports,
Chapter 25: Using the Pyramid Principle,
Chapter 26:
Session Summaries,
Chapter 27: Research Newsletters,
Chapter 28: Personas,
Chapter 29: Ecosystem Maps,
Chapter 30: UX Scorecard, Part 8: Activating your
User Research,
Chapter 31: Bring Your Insights to Life, Part 9: Juggling It
All,
Chapter 32: Using AI as a Thought Partner,
Chapter 33: Democratizing
User Research,
Chapter 34: Time Management,
Chapter 35: Navigating Burnout,
Part 10: Test and Iterate,
Chapter 36: Feedback and Iteration
Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, shes shaping the future of research while chasing waves and geeking out over Pokémon.
