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Implementing Mobile TV: ATSC Mobile DTV, MediaFLO, DVB-H/SH, DMB,WiMAX, 3G Systems, and Rich Media Applications 2nd edition [Pehme köide]

  • Formaat: Paperback / softback, 658 pages, kõrgus x laius: 235x191 mm, kaal: 1360 g, 30 Tables, black and white; 270 Line drawings, black and white; 25 Halftones, black and white
  • Ilmumisaeg: 22-Feb-2010
  • Kirjastus: Focal Press
  • ISBN-10: 0240812875
  • ISBN-13: 9780240812878
Teised raamatud teemal:
  • Formaat: Paperback / softback, 658 pages, kõrgus x laius: 235x191 mm, kaal: 1360 g, 30 Tables, black and white; 270 Line drawings, black and white; 25 Halftones, black and white
  • Ilmumisaeg: 22-Feb-2010
  • Kirjastus: Focal Press
  • ISBN-10: 0240812875
  • ISBN-13: 9780240812878
Teised raamatud teemal:

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile content-what makes it work, how it’s produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains.  

Learn about the key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. Gain access to a detailed look at the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications.

Author Amitabh Kumar begins with the basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services. Easy to follow, Implementing Mobile TV features a rich presentation that includes dozens of  FAQs and "Quick Facts."

This new edition is updated to reflect the quickly evolving world of Mobile TV, focusing on factors for success and providing understanding of:

* 3G, Terrestrial broadcast, and Mobile WiMAX networks * MediaFLO, ATSC Mobile DTV, and CMMB Broadcasting * Enabling technologies and protocols, spectrum, and opportunities for deployment * Content security, conditional access and DRM for the mobile world, based on OMA-BCAST Smartcard and DRM profiles * Handset features for mobile TV and multimedia services * Insight into making content interactive-traffic, weather, interactive polling, targeted advertising * Roaming and interoperability in multimedia networks





Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile content-what makes it work, how it's produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains.

Learn about the key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. Gain access to a detailed look at the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications.

Author Amitabh Kumar begins with the basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services. Easy to follow, Implementing Mobile TV features a rich presentation that includes dozens of FAQs and "Quick Facts."

This new edition is updated to reflect the quickly evolving world of Mobile TV, focusing on factors for success and providing understanding of:

Mobile TV-A Prologue xv
Introduction to the Second Edition xix
Part I Overview of Technologies
1(180)
About Mobile TV
1(8)
The Beginning
2(1)
Mobile TV: A New Reality
3(1)
What Else is Different in Mobile TV?
4(1)
Standards for Mobile TV
5(2)
New Growth Areas with Mobile TV
7(1)
What Type of Opportunity Does Mobile TV Present?
7(1)
What Handset Types does Mobile TV Work On?
8(1)
Is Mobile TV Really Important?
8(1)
Introduction to Digital Multimedia
9(54)
Introduction
9(1)
Picture
10(6)
Image Compression
16(2)
Video
18(3)
Analog TV Signal Formats
21(2)
Digital TV Formats
23(2)
Video Bit Rate Reduction
25(6)
Compression Standards
31(8)
The AVS - M Video Coding Standard (China)
39(1)
Video Files
40(4)
File Containers and Wrappers
44(2)
Audio Coding
46(2)
Audio Compression
48(6)
Streaming
54(3)
Streaming Players and Servers
57(3)
Summary and File Formats
60(3)
Introduction to Streaming and Mobile Multimedia
63(42)
What is Mobile Multimedia?
63(4)
How do Mobile Devices Access Multimedia?
67(1)
File Formats for Mobile Multimedia
68(4)
3GPP Mobile Media Formats
72(9)
Internet Video
81(2)
Flash Lite™
83(1)
DivX Mobile
84(3)
Rich Media-Synchronized Multimedia Integration Language (SMIL)
87(3)
Delivering Multimedia Content
90(6)
Graphics and Animations in the Mobile Environment
96(2)
Mobile Multimedia Applications
98(5)
Summary of File Formats Used in Mobile Multimedia
103(2)
Overview of Cellular Mobile Networks
105(32)
Introduction
105(1)
Cellular Mobile Services: A Brief History
106(3)
CDMA Technologies
109(2)
3G Networks
111(3)
3G Technologies: CDMA and GSM
114(4)
4G Technologies
118(1)
Data and Multimedia Over Mobile Networks
119(3)
Multimedia and Data Over 3G Networks
122(6)
Mobile Networks: A Few Country-Specific Examples
128(9)
Overview of Technologies for Mobile TV
137(44)
Why New Technologies for Mobile TV?
137(2)
What does a Mobile TV Service Require?
139(9)
Mobile TV Using 3G Technologies
148(6)
Terrestrial TV Technology Overview
154(9)
Mobile TV Using Terrestrial Broadcasting Networks
163(12)
Comparison of Mobile TV Services
175(3)
Outlook for Mobile TV Services
178(3)
Part II Technologies for Mobile TV and Multimedia Broadcasting
181(218)
Mobile TV Using 3G Technologies
181(40)
Introduction
181(3)
The Beginning: Streaming on Mobile Devices
184(5)
Overview of Cellular Network Capabilities for Carrying Mobile TV
189(3)
Understanding a 3G Streaming Service
192(1)
Mobile TV Streaming Using 3GPP Standards: Packet-Switched Streaming Service
193(7)
Broadcasting to 3GPP Networks
200(1)
Examples of Streaming Platforms
201(1)
Practical Implementation of Video Services over 3G Networks
202(7)
Operator-Specific Issues in 3GPP Streaming Services
209(1)
Multimedia Broadcast and Multicast Service (MBMS)
209(4)
Mobile TV Services Based on CDMA Networks
213(2)
Other Multimedia Services over 3G Networks
215(3)
Wi-Fi Mobile TV Delivery Extensions
218(3)
Mobile TV Services in the ATSC Framework
221(28)
Introduction: Digital Broadcasting to Handhelds and Mobile Devices
222(1)
Why ATSC Mobile DTV?
222(1)
The Open Mobile Video Coalition (OMVC)
223(1)
Technology of ATSC Mobile DTV
224(1)
The ATSC Mobile DTV Standard
225(2)
ATSC Frame Structure with Mobile Channels
227(10)
Content Types, Encoding, and Capacity
237(3)
Multiplexing of M/H Channels
240(1)
Upgrading Transmitters for Mobile Services
241(1)
ATSC Mobile DTV Transmission
241(1)
ATSC Transmitter Networks
242(2)
Receivers and Handheld Units
244(1)
Data Transmission on ATSC Mobile DTV
245(1)
Electronic Service Guide (ESG)
245(1)
ATSC Mobile DTV Pilot Projects and Commercial Launches
246(1)
Example of an ATSC Mobile DTV Transmission System for Mobile TV
247(2)
Mobile TV Using DVB-H Technologies
249(30)
Introduction: Digital Video Broadcasting to Handhelds
249(1)
Why DVB-H?
250(1)
How Does DVB-H Work?
250(4)
Technology of DVB-H
254(4)
DVB-H Higher Layer Protocols
258(1)
Network Architecture
259(1)
DVB-H Transmission
260(2)
Transmitter Networks
262(4)
Terminals and Handheld Units
266(1)
DVB-H Implementation Profiles
266(2)
Electronic Service Guide in DVB-H
268(2)
Content Security
270(3)
DVB-H Commercial Services
273(2)
Example of a DVB-H Transmission System for Mobile TV
275(4)
Mobile TV Using DVB-SH Technologies
279(20)
Satellite Mobile TV with a Terrestrial Component
279(1)
The DVB-SH Standard
280(9)
Characteristics of Satellites for Mobile Broadcasting
289(2)
Ground Transmitters for DVB-SH
291(2)
Receiver Characteristics
293(1)
The ICO DVB-SH System (MIM)
293(1)
DVB-SH System for Europe
294(2)
Future Systems Using DVB-SH Technology
296(3)
DMB and China Multimedia Mobile Broadcasting (CMMB)
299(24)
Introduction to DMB Services
299(1)
A Brief Overview of DAB Services
300(1)
How is the DAB Structure Modified for DMB Services?
300(4)
Satellite and Terrestrial DMB Services
304(1)
DMB Services in Korea
305(6)
DMB Services Ground Segment
311(1)
S-DMB System Specifications
312(1)
DMB Trials and Service Launches
313(1)
China Multimedia Mobile Broadcasting (CMMB)
314(5)
The DTMB Standard
319(4)
Mobile TV Using MediaFLO™ Technology
323(22)
Introduction to MediaFLO
323(1)
How does MediaFLO Work?
323(3)
MediaFLO Technology Overview
326(2)
System Capacities and Content Types
328(5)
MediaFLO Transmission
333(4)
MediaFLO Transmitter Networks
337(1)
Terminals and Handheld Units
338(2)
MediaFLO Electronic Service Guide
340(1)
MediaFLO Commercial Networks
341(1)
Example of a MediaFLO System for Mobile TV: Verizon Wireless
342(3)
Mobile TV Using WiMAX
345(26)
A Brief Overview of WiMAX Technology
346(12)
Why is Mobile WiMAX Suited for Mobile TV?
358(2)
WiMAX-Based Mobile TV Basics
360(4)
WiMAX Devices and Handsets
364(2)
Examples of Mobile TV Services Based on WiMAX
366(5)
Spectrum for Mobile TV Services
371(28)
Introduction
371(1)
An Overview of Spectrum Bands
372(7)
Mobile TV Spectrum
379(6)
Country-Specific Allocation and Policies
385(6)
Spectrum for MediaFLO Services
391(3)
Spectrum Allocation for Wireless Broadband Services
394(5)
Part III Multimedia Handsets and Related Technologies
399(102)
Chipsets for Mobile TV and Multimedia Applications
399(26)
Introduction: Multimedia Mobile Phone Functionalities
400(1)
Functional Requirements of Mobile TV Chipsets
401(4)
Chipsets and Reference Designs
405(3)
Chipsets for ATSC Mobile DTV
408(1)
Chipsets for 3G Mobile TV
409(4)
Chipsets for DVB-H Technologies
413(2)
Eureka 147 DAB Chipset
415(1)
Chipsets for DMB Technologies
415(4)
Industry Trends
419(3)
Outlook for Advanced Chipsets
422(3)
Operating Systems and Software for Mobile TV and Multimedia Phones
425(32)
Do I Need to Worry About the Software Structure on Mobile Phones?
425(1)
Application Clients
426(4)
An Introduction to the Software Structure on Mobile Phones
430(5)
Common Operating Systems for Mobile Devices
435(14)
Middleware in Mobile Phones
449(3)
Application Software Functionalities for Mobile Multimedia
452(3)
Applications for Mobile Phones
455(2)
Handsets for Mobile TV and Multimedia Services
457(20)
Introduction: Do You Have a Target Audience Out There?
457(1)
Mobile Receiver Devices
458(1)
Handset Features for a Rich Multimedia Experience
459(7)
Handsets for 3G Services
466(2)
Handsets for Terrestrial Broadcast Services
468(2)
Handsets for Satellite Technologies with a Terrestrial Component
470(1)
Handsets for CMMB
471(1)
Phones for WiMAX and WiBro Technologies
472(1)
Portable Navigation Devices (PNDs)
473(1)
Can Handsets be Upgraded with the Latest Technology?
473(1)
Summary
474(3)
Mobile TV and Multimedia Services Interoperability
477(24)
Introduction
477(5)
Organizations for Advancement of Interoperability in Mobile TV
482(2)
Interoperability in Mobile TV
484(2)
Interoperability in Terrestrial Mobile TV Networks
486(3)
Interoperability in 3G-Based Mobile TV Services
489(6)
Interoperability in Mobile TV Provided via the Internet: IP Networks
495(1)
Interoperability of Multimedia Services
496(2)
Summary
498(3)
Part IV Content and Services on Mobile TV and Multimedia Networks
501(98)
Mobile TV and Multimedia Services Worldwide
501(20)
Introduction
501(2)
China
503(5)
Japan
508(3)
Germany
511(1)
Italy
512(1)
Netherlands
513(1)
The United States
514(2)
Hong Kong
516(1)
India
516(3)
Summary
519(2)
Content and Revenue Models for Mobile TV
521(28)
Introduction
522(1)
Mobile TV Content
523(7)
Interactive Services
530(6)
Delivery Platforms
536(1)
Preparing Content for Mobile Delivery
537(4)
Content Authoring Tools
541(2)
Mobile TV as a Business Proposition
543(3)
Summary: Focus on Content Development and Delivery Platforms
546(3)
Interactivity and Mobile TV
549(16)
Introduction: Why Interactivity in Broadcast Mobile TV?
549(1)
Making Mobile TV Interactive
549(5)
3G Networks
554(1)
Broadcast Networks and Interactivity
555(7)
Summary
562(3)
Content Security for Mobile TV
565(24)
Introduction: Pay TV Content Security
565(3)
Security in Mobile Broadcast Networks
568(1)
Conditional Access Systems for Mobile TV
568(3)
Examples of Mobile CA Systems
571(1)
Digital Rights Management (DRM) and OMA
571(8)
Content Security and Mobile TV Standards
579(2)
Multimedia Applications: High-Capacity SIMs and Removable Media
581(1)
Examples of Mobile Broadcast Content Security
582(4)
Models for Selection of Content Security
586(3)
Mobile TV: The Future
589(10)
Some Initial Happenings in the Industry
589(1)
Where does Mobile TV Stand Today?
590(4)
Challenges for Mobile TV and Multimedia Services in the Future
594(2)
Leading Indicators for Growth in Mobile TV Services
596(1)
Summary
597(2)
Glossary 599(10)
Index 609
Amitabh Kumar has over 30 years of experience in the telecommunications, Internet and broadcast fields. Currently he is Director of Technology for Essel Group of companies, Head of Broadcasting Operations of the Zee Network, India and Singapore, and Chief Technical Officer for Dish TV India DTH Network. The Zee Network is the largest Broadcasting Network of India with over 45 channels broadcast to over 200 countries, while the DTH network has over 200 channels and over 5 million customers. Kumar was responsible for setting up India's first Pay DTH platform, Dish TV. He is also a member on the Board of Directors of Essel Shyam Telecommunications Ltd. and Procall India Ltd. Kumar is a member of the Confederation of Indian Industries' (CII's) Wireless Knowledge Working Group. Amitabh Kumar has over 30 years of experience in the telecommunications, Internet and broadcast fields. Currently he is Director of Technology for Essel Group of companies, Head of Broadcasting Operations of the Zee Network, India and Singapore, and Chief Technical Officer for Dish TV India DTH Network. The Zee Network is the largest Broadcasting Network of India with over 45 channels broadcast to over 200 countries, while the DTH network has over 200 channels and over 5 million customers. Kumar was responsible for setting up India's first Pay DTH platform, Dish TV. He is also a member on the Board of Directors of Essel Shyam Telecommunications Ltd. and Procall India Ltd. Kumar is a member of the Confederation of Indian Industries' (CII's) Wireless Knowledge Working Group.