This book analyses popular works by the first generation of Israeli independent content creators who gained their reputation by achieving viral success on social media. Some of them paved their way from the web to mainstream culture, yet so far, their fascinating innovations have not been researched. This pioneering book makes an important advancement in filling this gap, by discussing cross-over and transnationalism. It addresses, among others, issues of temporality, ideology, ontology, aesthetics, industry and commerce, humor, and stardom.
Chapter 1: Introduction.
Chapter 2: Dont Grow Up Its a Trap: The
Temporality of Israeli Web Comedies.
Chapter 3: Can You Make Good Satire
When You Race for Likes.- Chapter 4: TV Killed the Web Video Star Dudu Faruk
Online Fame and the Challenges of Stardom in Convergence Culture.
Chapter 5:
Rethinking Distinctions between Amateurish Independent and Professional in
the Age of Social Media: Udi Kagans Messiah and the Genre Blunder.
Dr Ido Rosen is co-editor of New Directions in Israeli Media: Film, Television, and Digital Content (2025). He completed his PhD studies at the University of Cambridge. Beforehand, he studied and taught at the Tisch School of Film and Television at Tel Aviv University. His MA thesis examined National Fears in Israeli Horror Films.
