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Industry of Evangelism: Printing for the Reformation in Martin Luthers Wittenberg [Nahk / peene sidumine]

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"Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This monograph examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. It investigates the workshops of the four leading printers in Wittenberg during Luther's lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world"--

This monograph examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire’s leading print centres.

Arvustused

"The Industry of Evangelism is an important acquisition for research and theological libraries serving scholars who are interested in studying Martin Luther and the printing industry during the Reformation in the city of Wittenberg, Germany." - Chris Cullnane II, Belhaven University, in: Libraries: Culture, History, and Society, Vol. 8, No. 1 (2024), pp. 7981

"Multiple images, charts, graphs, and tables punctuate this text, allowing readers to engage with the formidable research through comparison [ ...]. The book is definitive regarding early Reformation printing in Wittenberg, and it is a major contribution to the study of early modern European print culture that cannot be overlooked." - Sabrina Alcorn Baron, University of Maryland, in: Renaissance Quarterly, Vol. 77, No. 3 (Fall 2024), pp. 10121014

Acknowledgements vii
List of Figures and Tables
ix
Introduction 1(25)
1 Print and the Reformation
2(9)
2 Wittenberg
11(6)
3 Project Parameters
17(2)
4 Sources & Methodology
19(7)
1 The Beginnings of the Reformation Print Industry
26(25)
1 Rhau-Grunenberg's Monopoly
27(6)
2 Major Players Emerge
33(6)
3 Improving the Quality of Wittenberg Print
39(3)
4 Printing the September Testament
42(9)
2 The Title Page Borders of Lucas Cranach
51(57)
1 The First Reformation Title Page Borders
52(10)
2 Decorating Luther's Message
62(15)
3 Border Usage among Wittenberg's Printers
77(9)
4 Copying Cranach's Borders
86(11)
5 Developing a Brand
97(11)
3 Fraud in the Reformation Book Trade
108(58)
1 A History of False Publication Information
109(2)
2 Identifying Counterfeits
111(10)
3 Types of Counterfeits
121(23)
3.1 False by Association
122(3)
3.2 False by Implication
125(2)
3.3 Simple Counterfeits
127(2)
3.4 Advanced Counterfeits
129(4)
3.5 Ambiguity
133(6)
3.6 False Colophons
139(5)
4 Imitating Typefaces
144(5)
5 The Prevalence of Counterfeits
149(9)
6 Wittenberg's Response
158(5)
7 Conclusion
163(3)
4 The Second Generation of Reformation Printers
166(35)
1 Wittenberg's Leading Printers
167(7)
2 Local Competition
174(2)
3 Volumes of Production
176(24)
3.1 The Empire's Most Active Printers
190(10)
4 Conclusion
200(1)
5 Bibles and Broadsheets
201(32)
1 Hans Lufft, der Bibeldrucker
202(10)
2 Publishers and Privileges
212(11)
2.1 Copying Luther's Bible
220(3)
3 Official Print: Reconstructing Wittenberg's Lost History
223(10)
Conclusion 233(10)
Appendix 1 A Catalogue of Wittenberg Counterfeits 243(50)
Appendix 2 USTC -- VD16 Concordance 293(4)
Bibliography 297(29)
Index 326
Drew B. Thomas, Ph.D. (2018, University of St. Andrews) is a Government of Ireland Postdoctoral Research Fellow at University College Dublin.