Emphasizing quick solutions for businesses under increasing pressure to be innovative, UK creativity/organizational change consultants proceed from the premise that everyone has the potential to be more creative. They present 70 techniques for idea- generating and problem-solving, listing preparation, time (5-30 minutes), resource, and individual/team requirements plus ratings for the outcome and fun potential of each. The guide includes other suggested resources but lacks an index. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com) Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups to make the most of their creativity. It offers over 70 quick and simple exercises to help find fresh ideas and solutions to problems. It is designed to assist in combating low inspiration, brainstorming ideas for new projects, creating a better understanding of an ongoing problem, or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals, and project designers. This collection of tried and tested techniques encourages individuals and groups to make the most of their creativity, offering more than 70 quick and simple exercises to help find fresh ideas and solutions to problems.
Arvustused
"Provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others." Charity Times "Sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into". Professional Manager "Recommended, even if you simply want to increase the creative thinking that goes into your business." Bracknell News "Instant Creativity sets out various techniques to make the routine nine-to-fiver start thinking more creatively. ... a good resource to dip into." Professional Manager "Simple, proven techniques free up natural creativity and find fresh ideas and solutions. Dig into as a resource to help at any stage of the problem-solving process. A useful book for students and managers alike." Business Executive "Provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others." Charity Times "Sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into". Professional Manager "Recommended, even if you simply want to increase the creative thinking that goes into your business." Bracknell News "I found this book cleverly constructed and full of wonderfully straightforward, practical tips for breathing some innovation back into a business... in fact, it is innovative in its simplicity!" Journal of Administrative Management "Easy to use. Recommended, even if you simply want to increase the creative thinking that goes into your business." Reading Chronicle
Muu info
This book is an easy-to-use action kit bursting with exercises that will help everyone to find fresh ideas and solutions, and to make the most of their creativity.
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Can you catch it from a book? |
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The Instant Creativity structure |
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Techniques 1 -- What's the question? |
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Appendix 1 -- The selector |
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Techniques in timing order |
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Techniques in expertise order |
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Techniques in direction setting order |
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Techniques in idea generation order |
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Techniques in problem solving order |
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Appendix 2 -- Lists for techniques |
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Random word and 5.45 Two words |
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Brian Clegg is Director of Creativity Unleashed Ltd training in business creativity, customer service and personal/team development. He is a Fellow of Royal Society of Arts and has Masters degrees from Cambridge and Lancaster Universities. He has contributed to a wide range of magazines (eg. Professional Manager, Good Housekeeping, Computer Weekly, BBC History) and has written over 20 books, translated into 10 languages. They have previously co-authored Business Creativity, Imagination Engineering, DisOrganization, Instant Teamwork and Crash Course in Creativity.
Paul Birch is Director of VisionJuice, a creativity and organisational change consultancy. During an 18 year career at BA he took a billion pounds out of the cost base as Head of Business Planning; and as the company's first Corporate Jester, he challenged the set thinking that permeates most modern organisations. He is a visiting lecturer at Henley Management College and Oxford University and has written nine books on creative thinking, organisational change, teamwork and leadership.
