Zhang Jingru is a member of the China Europe International Design Association and the Chinese Art Anthropology Society. Design works have won numerous awards, both in China and abroad, and participated in international design weeks. Completed master's degree at China University of Mining and Technology (CUMT), specializing in Visual Communication Design. Currently pursuing Ph.D. studies at Universiti Sains Malaysia (USM). Delving into the intersection of Augmented Reality and Visual Design. Wan Ahmad Jaafar Wan Yahaya has been Director at the Centre for Instructional Technology and Multimedia (PTPM), Universiti Sains Malaysia (USM), Penang, since 2016. He is the Chairman of the Technical Committee on Audio, Video, Information Technology, and Communication Equipment at the Department of Standard Malaysia, Ministry of International Trade and Industry Malaysia. He holds a PhD in Multimedia Education from the University of Leeds and a Master of Education (Computer in Education) from the University of Manchester, United Kingdom. He has published more than 170 articles/papers in indexed journals like Scopus, Web of Science (ISI), SCSI, SSCI, conference proceedings, and book chapters, primarily in the field of multimedia education. He is the recipient of the Thailand Association International Honor Award for Outstanding Contributions to the field of Educational Communications and Technology for the year 2023. Mageswaran Sanmugam acquired his B.Sc. (Hons) in Electrical Engineering from Universiti Teknologi Tun Hussein Onn in 2005 and Masters degree in Educational Management in 2012 from Universiti Utara Malaysia and Ph. D in Educational Technology in 2017 from Universiti Teknologi Malaysia. He worked as an Educator in both Primary and Secondary schools from 2008-2018, before being appointed as a Senior Lecturer in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2018- till 2021). Currently he is the Deputy Director of Research, Innovation and Networking in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2022- till now). His research interests encompass educational technology, ludology, game-based learning, gamification and game theory. He also serves as an exco-member in the Malaysian Educational Technology Association (META), and as a Senior Member under the Institute of Electrical and Electronics Engineers (IEEE). Darren Lim Yie acquired his Bachelor of Education (Hons) in Teaching English to Speakers of Other Languages (TESOL) in 2021 and his masters degree in educational technology in 2023 from Universiti Sains Malaysia. He worked as a research assistant (2021 to 2023) previously and as a university tutor for now (2023 till now). Currently he is a PhD candidate in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2023- till now). His research interests mainly encompass educational technology, game theory, game-based learning, gamification, persuasive and immersive technology.