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xi | |
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xii | |
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xiii | |
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xiv | |
Foreword |
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xv | |
Acknowledgements |
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xvii | |
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xix | |
Glossary |
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xxi | |
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1 Introduction: mapping the legal and development issues surrounding geographical indications |
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1 | (20) |
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1.1 Protecting GIs: what's the matter? |
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2 | (5) |
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1.2 Purpose and contribution |
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7 | (2) |
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9 | (3) |
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1.4 General contexts in France and Vietnam |
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12 | (1) |
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12 | (1) |
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12 | (1) |
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1.5 Structure and organisation |
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13 | (8) |
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PART I The law of GIs in France and Vietnam |
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21 | (56) |
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2 The legal protection of GIs in France |
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23 | (29) |
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2.1 Sui generis protection |
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24 | (12) |
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2.1.1 Link to the geographical area of origin |
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26 | (2) |
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28 | (1) |
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29 | (2) |
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2.1.4 Product specifications |
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31 | (1) |
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32 | (1) |
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2.1.6 The right to use and the issue of ownership |
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33 | (1) |
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34 | (2) |
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2.1.8 Absolute protection |
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36 | (1) |
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2.2 Trade mark protection of GIs |
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36 | (7) |
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2.2.1 Distinctiveness of geographical names |
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38 | (1) |
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39 | (1) |
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2.2.3 Regulations governing the use |
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40 | (1) |
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41 | (1) |
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41 | (1) |
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2.2.6 Relative protection |
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42 | (1) |
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43 | (9) |
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3 The legal protection of GIs in Vietnam |
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52 | (25) |
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3.1 The rigid interpretation of the law |
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53 | (4) |
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3.1.1 The use of the French terroir approach to Vietnamese sui generis GIs |
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53 | (2) |
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3.1.2 The convergence of trade marks and GIs |
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55 | (2) |
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3.2 Top-down management system |
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57 | (8) |
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3.2.1 Policy intervention for the identification of GIs |
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58 | (2) |
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3.2.2 The state's direct control over sui generis GIs |
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60 | (3) |
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3.2.3 The state's indirect control over trade marks |
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63 | (2) |
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3.3 Limitations of the system |
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65 | (5) |
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3.3.1 The type of protection |
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65 | (1) |
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66 | (3) |
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3.3.3 Institutional quality |
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69 | (1) |
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70 | (7) |
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PART II Case studies: Geographical indications in practice |
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77 | (143) |
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4 Reasons for seeking GI protection |
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79 | (19) |
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4.1 Protection of the name against fraud |
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79 | (5) |
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80 | (1) |
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4.1.2 Bouchot mussels from Mont-St-Michel Bay |
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80 | (2) |
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4.1.3 Green lentils from Berry |
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82 | (1) |
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82 | (2) |
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4.1.5 Fried calamari from Ha Long |
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84 | (1) |
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4.2 Marketing and product development |
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84 | (4) |
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4.2.1 Pottery from Dong Trieu |
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85 | (1) |
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4.2.2 H'mong beef from Cao Bang |
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86 | (1) |
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4.2.3 Star anise from Lang Son |
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87 | (1) |
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4.2.4 Sticky rice from Dong Trieu |
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87 | (1) |
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4.2.5 Vermicelli from Binh Lieu |
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88 | (1) |
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4.3 Revitalisation of a local industry |
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88 | (3) |
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89 | (1) |
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4.3.2 Conical hats from Hue |
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89 | (2) |
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91 | (7) |
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5 Establishing GIs: dynamics of collective action |
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98 | (28) |
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5.1 Constitution of the producers `groups' |
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99 | (5) |
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5.1.1 Participatory and inclusive process |
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99 | (2) |
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5.1.2 State-driven and technocratic process |
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101 | (2) |
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5.1.3 Objectives of the producers'groups |
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103 | (1) |
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5.2 Elaboration of the product specifications |
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104 | (7) |
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5.2.1 Negotiations among local actors |
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104 | (3) |
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5.2.2 Consultations of local actors |
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107 | (2) |
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5.2.3 Contestation or ignorance of the rules |
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109 | (2) |
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5.3 Structure of the producers' groups |
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111 | (8) |
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5.3.1 Organisational models |
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111 | (3) |
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5.3.2 Governance: local or state control? |
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114 | (3) |
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5.3.3 Challenges to collective action |
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117 | (2) |
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119 | (7) |
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6 Use of GIs on the market: what value for whom? |
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126 | (29) |
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127 | (4) |
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6.1.1 Reputation preceding the labelling process |
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127 | (2) |
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6.1.2 Reputation following the labelling process |
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129 | (1) |
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6.1.3 Advertising and promotion |
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130 | (1) |
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6.2 Consumer demand and production capacity |
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131 | (4) |
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6.2.1 Successful strategies to increase production capacity |
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132 | (1) |
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6.2.2 Constraints to increasing production capacity |
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133 | (1) |
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6.2.3 Mechanisms to stimulate demand and increase production |
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134 | (1) |
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135 | (9) |
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6.3.1 Highly local marketing channels |
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136 | (4) |
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6.3.2 Spatially extended marketing channels |
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140 | (3) |
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6.3.3 Physical and institutional constraints |
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143 | (1) |
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6.3.4 Sustainable approach |
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143 | (1) |
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144 | (11) |
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7 Dormant GIs: factors and constraints |
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155 | (32) |
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7.1 The lack of distinctiveness of the name |
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156 | (7) |
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7.1.1 National champions with a weak territorial identity |
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156 | (4) |
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7.1.2 A victim of its own popularity? |
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160 | (3) |
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7.2 The lack of economic incentives |
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163 | (2) |
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165 | (13) |
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7.3.1 Subcontracting and mass production |
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165 | (7) |
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7.3.2 Cross-border traffic |
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172 | (3) |
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7.3.3 Pressure from importers |
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175 | (3) |
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178 | (9) |
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8 Territorial development, cultural heritage and biodiversity |
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187 | (25) |
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8.1 Dynamics of territorial development |
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188 | (9) |
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8.1.1 Drivers and barriers in job creation |
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188 | (5) |
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8.1.2 Development of new economic activities |
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193 | (1) |
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8.1.3 Training, innovation and exchange of good practices |
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194 | (2) |
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8.1.4 Representative capacity and influence |
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196 | (1) |
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8.2 Preservation of cultural heritage |
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197 | (3) |
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8.3 Biodiversity conversation |
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200 | (4) |
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204 | (8) |
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9 Conclusions: making GIs work in practice |
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212 | (8) |
Appendix 1 List and codification of interviews conducted in Vietnam |
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220 | (7) |
Appendix 2 List and codification of interviews conducted in France |
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227 | (4) |
Index |
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231 | |