This book stands out for its clear, real-world case studies across large corporations, SMEs and research organisations. It guides the reader through practical IP strategies as they are actually used, offering rare insight into how companies create value, manage risk and turn innovation into impact. Highly recommended read! -- Sonja London, Fearless IP, Finland A rare insiders view: business leaders provide insight into how IP strategy is developed and executed within organizations - perspectives typically guarded like trade secrets, now a resource for companies, advisors, and academics. -- Christopher M. Turoski, University of Minnesota Law School, USA
