How is social media reshaping architecture? What can platforms like Instagram, Twitch, Pinterest, and TikTok tell us about the spaces we inhabit?
The Interiors of Social Media is the first book to explore the relationship between architecture, interiors, and social media, guiding us through todays digital landscape to reveal where the virtual and physical worlds meet.
From influencer bedrooms and gaming setups to humanitarian shelters, pet influencer homes, and porn rooms, Javier Fernández Contreras reveals how social media does not merely depict interiors, but actively scripts new spatial types: homes that are both private and hyper-public, domestic yet performative, and material yet algorithmic. By mapping platform spatialities and tracing the themes that connect them, he examines interiors as sites of consumerism, display, and mediatization environments that expose the ethical, political, and ecological implications of 21st-century digital culture.
Drawing on architecture, media studies, and digital humanities, The Interiors of Social Media offers a critical lens on how online interactions are woven into everyday life and invites us to rethink architecture in the age of the algorithm.
With contributions from Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD Genève.
Arvustused
This book lays the foundation for new lines of research, new pedagogical approaches, and new ways of practicing architecture that critically engage with the spatial logics of social media as an integral part of contemporary architectural culture. * Marina Otero Verzier, GSD, Harvard University, USA * Innovative, this book offers a fascinating reflection both in words and images - on the multifaceted relationship between social media platforms and architecture. It will no doubt become an essential reference for the many students and researchers interested in better understanding our contemporary relationship to space. * Léa-Catherine Szacka, University of Manchester, UK * With a sharp and original synthesis of media studies and architectural theory, Javier Fernández Contreras offers one of the first systematic frameworks for understanding how social media is redefining domestic space. * Davide Tommaso Ferrando, Free University of Bozen-Bolzano, Italy *
Muu info
The first book to explore the relationship of architecture and social media, through spatial analysis of today's social networks, gaming platforms and adult-content apps.
Foreword
1. Instagram, Typology, and Architecture
2. Screens Within Screens: The Interiors of Twitch
3. Rooms, Pins, and Boards: The Hyper-interiors of Pinterest
4. TikTok: Vertical Editing
5. Humanitarianism, Architecture, and Social Media
6. Pet Influencers: Animal Portraiture, Domesticity, and Social Media
7. Unboxing Roblox: Architecture, Urbanism, and Video Games
8. Porn Rooms: Ultimate Interiority
Afterword, Marina Otero Verzier
Index
Javier Fernández Contreras is an architect and architectural theorist, and the head of the Department of Space Design/Interior Architecture at HEAD Genève (HES-SO). His work explores the relationship between architecture, representation, and media, with a specific focus on the role of interiors in the construction of contemporaneity. He is the author of The Miralles Projection (2020), Manifesto of Interiors (2021), and The Interiors of Social Media (2026), and the co-editor of Scènes de Nuit (2021), Intimacy Exposed (2023), A Nocturnal History of Architecture (2024), and Nothing About Interior Architecture (2025).
