This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximise student participation and learning.
This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning.
The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as crisis management, safety and security, sustainability, theming and storytelling, pricing, and technology, in a wide range of settings from museums to theme parks to UNESCO sites.
With reflective questions throughout to aid both classroom discussions and self-study, as well as discussion questions for in-class debate, this book is an ideal study resource for use in tourism higher and vocational education. Its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
1.Developing tourism routes in urban areas: Daraaç Cultural District,
Izmir.
2.Visitor attractions in emerging markets: Worlds largest film city in
India.
3.Johnnie Walker Princes Street, Edinburgh.
4.Bringing the message across: Storytelling for meaningful and transformative
leisure experiences.
5.Diversifying attraction offers in winter destinations.
6.Selling SNØ to snowbirds.
7.Using social media as a tool for visitor education: A case study of the
U.S. National Parks.
8.Cappadocia: Navigating integrated marketing in a fragmented media
landscape.
9.Attracting international visitors: The case of Hopi Hari, Brazil.
10.Promoting heritage railways for alternative markets.
11.Projecting visitor capacity of a naval ship museum.
12.Orange alert: Multiple perspectives and conflicting interests during a
volcanic emergency.
13.Nature, visitors and conflict: Finding harmony in the Beehive National
Park.
14.Fort Fright: Haunted overlay at Colonial Michilimackinac.
15.Crawling through the sewers: Narrative immersion during Halloween.
16.A look at hybrid virtual reality and roller coaster experiences.
17.Up-close koala experiences as a catalyst for visitor conservation action:
The case of Lone Pine Koala Sanctuary.
18.Telling a fresh story: A business event at the Addo Elephant National
Park.
19.Where will the people go?.
20.Small stature, big appeal: The ethical dilemma of little people theme
parks.
21.Magic and resilience in an enchanted forest.
Gürhan Akta is Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management, and tourism marketing.
Carissa Baker is an Assistant Professor in Tourism, Events and Attractions at the University of Central Florida's Rosen College of Hospitality Management, USA. Her primary scholarship focuses on narratives in the theme park space, drawing on her BA and MA in Literature. Her interdisciplinary scholarship includes the areas of culture, guest experience, and emerging markets.
Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCFs National Center for Integrated Coastal Research. His research focuses on destination sustainability and resilience, travel accessibility, and the impacts of tourism on resident communities.
