Herrmann, a professor of business administration in Switzerland, and Jungwirth, who works in mobility solutions with self-driving cars at a company in Israel, contend that mobility is a necessity and human right, providing people access to jobs and wages and empowering them to social and professional advancement, which can be fulfilled with the concept of mobility-as-a-service and the ability to book transportation on demand without owning a car, including the use of self-driving vehicles. They discuss how mobility through safe, reliable, and affordable modes of transportation leads to prosperity; the social costs of mobility, including traffic jams, accidents, emissions, land use, and infrastructure and how mobility-as-a-service can help; cars and how they are used; cities and their demands on mobility, including increasing traffic, and responses around the world, including car-free zones; suburbanization and rural lifestyles; the auto industry and the use of autonomous, electric, and connected vehicles, as well as ride-sharing; providing mobility in the form of a service that allows people to give up car ownership, the role of apps, reinventing the value chain, the importance of multimodal transportation, the use of pods and shuttles, the issue of profitability, and emerging business models; what customers want; what companies can do; the role of cities; and the social benefits of mobility-as-a-service, including less traffic, more prosperity, and mobility for all. Distributed in North America by Turpin Distribution. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)
