From zips to ships, from hi-fi to steel, from cameras to cars, from optics to motorbikes, hardly a day goes by without yet another European industry throwing in the sponge, unable to compete with Japan. What are the reasons? Are the Europeans lazy and ignorant of Japan, while the Japanese are industrious and well-informed about Europe? Or are the Japanese operating with unfair advantage? Wilkinson examines the rights and wrongs on both sides and concludes with a series of practical proposals for increasing understanding as well as improving relations between Europe and Japan.
