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Journalism and Media Convergence [Multiple-component retail product]

  • Formaat: Multiple-component retail product, 170 pages, kõrgus x laius: 230x155 mm, Contains 1 Book and 1 Digital (delivered electronically)
  • Sari: Media Convergence / Medienkonvergenz 5
  • Ilmumisaeg: 30-Apr-2013
  • Kirjastus: Walter de Gruyter & Co
  • ISBN-10: 311030290X
  • ISBN-13: 9783110302905
Teised raamatud teemal:
  • Multiple-component retail product
  • Hind: 199,00 €*
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  • Formaat: Multiple-component retail product, 170 pages, kõrgus x laius: 230x155 mm, Contains 1 Book and 1 Digital (delivered electronically)
  • Sari: Media Convergence / Medienkonvergenz 5
  • Ilmumisaeg: 30-Apr-2013
  • Kirjastus: Walter de Gruyter & Co
  • ISBN-10: 311030290X
  • ISBN-13: 9783110302905
Teised raamatud teemal:
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Johannes Gutenberg-Universität Mainz; Bartosz Wilczek, Switzerland.