Clarissa Baldwin has been a friend and an inspiration to me from the earliest days of my own work in animal welfare. Not Just for Christmas is a heartfelt reflection of a life dedicated to dogs, compassion, and lasting change. Luke Gamble Founder & CEO, Worldwide Veterinary Service (WVS)
When Clarissa Baldwin took over the struggling National Canine Defence League, she didnt just save it she transformed it into Dogs Trust, the largest dog welfare charity in Britain. She also coined the most powerful welfare message of all time: A dog is for life, not just for Christmas.
Clarissa Baldwin has always put the dog first. She is my hero a role model whose moral clarity, courage and compassion changed the lives of millions of dogs, and the way a nation thinks about responsibility. Beverley CuddyEditor, Dogs TodayFounder, Union of Good Dog People
This is an absolutely enchanting book which tells of a life wonderfully lived - even if it was punctuated by the occasional moment of terror (such as when the author lost the charity's official mascot). It is gorgeously written - as is only to be expected from someone who penned a line which began life as a humble car sticker and ended up immortalised in everyone's advertising hall of fame. Rory Sutherland President Emeritus Ogilvy Consulting
Since my very first days in animal welfare, Clarissa has always been there as a guiding light - providing support and encouragement, and sharing her passion for canine welfare generously and unreservedly with all those who share her vision and who work to improve the lives of dogs and their people. It is no exaggeration to say that Clarissa Baldwin has changed the world for dogs.
With Clarissas vision and her determination - coupled with effortless and indefatigable style and grace - she created a family of animal welfare professionals, both at home and abroad, who supported each other, shared skills, and who even now, in times of indecision or uncertainty, find their answers and renewed inspiration by thinking What would Clarissa Baldwin do? Carolyn Menteith Dog Behaviourist and Trainer
Clarissa Baldwin not only changed my adopted dogs life but also my life. I have never felt loved by a living soul more than by Maggie and that is something you just cant put a price on. Being a mongrel I checked Maggies DNA and shes Border Collie crossed with Sausage Dog - now work that one out ! Eamon Holmes Broadcaster and journalist