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Language of the English Street Sign [Pehme köide]

  • Formaat: Paperback / softback, 216 pages, kõrgus x laius x paksus: 225x170x11 mm, kaal: 353 g
  • Ilmumisaeg: 21-Mar-2022
  • Kirjastus: Multilingual Matters
  • ISBN-10: 1800414552
  • ISBN-13: 9781800414556
Teised raamatud teemal:
Language of the English Street SignSuurem pilt
  • Formaat: Paperback / softback, 216 pages, kõrgus x laius x paksus: 225x170x11 mm, kaal: 353 g
  • Ilmumisaeg: 21-Mar-2022
  • Kirjastus: Multilingual Matters
  • ISBN-10: 1800414552
  • ISBN-13: 9781800414556
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781800414556.html
Märksõnad:
"This book opens readers' eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today"--

This book opens readers’ eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today.



This book opens readers’ eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today.



This book opens readers’ eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right.

Arvustused

Fifth Avenue what could be more tedious! Other than Manhattan and Kyoto where streets are just numbered, notable cities use street names. And they know why, as did Vivian Cook. Street signs are a treasure trove of linguistic, societal, historical, political and commercial knowledge. In this book he takes us on a multidisciplinary adventure trip to decode the wonders of written signs in public places. Trust the guide! * Florian Coulmas, University of Duisburg-Essen, Germany * Vivian Cook has given us an excellent primer for the study of displayed writing. Based on a wealth of examples collected from two English cities, it will be a long-standing reference for novices and seasoned scholars of public signage in linguistics and other disciplines. * Adam Jaworski, University of Hong Kong, Hong Kong * In this fascinating book, Cook takes readers for a walk in two British towns to discover street sign research. With encyclopaedic knowledge, enthusiasm and his signature humour, Cook analyses a wealth of fascinating examples from hand-scribbled notices to stone-engraved mottos drawing from his quarter-of-a-century-long inquiry into written language, discussing linguistics, psychology, marketing, aesthetics, politics and more. Our mindless wanderings around town will never be the same again. * Bene Bassetti, University of Birmingham, UK * The Language of the English Street Sign [ ...] is a comprehensive account of the signs on the streets of two English cities, Newcastle upon Tyne and Colchester, where Vivian spent most of his working life, including letters, numbers, characters, and symbols, handwritten, carved in stones, designed, printed, digitally displayed, etc. It delves into the history and functions of street signs, and opens up a range of avenues for innovative and interdisciplinary research. -- Li Wei, Institute of Education, UCL, UK * Applied Linguistics, 2022 * Cooks survey is remarkably comprehensive; in years to come, anyone wanting to study the nature of street signage in England at this point in history will do well to consult this book.  -- Geoffrey Sampson, University of Sussex, UK * LINGUIST List 33.2244 *

Muu info

Provides readable and entertaining insights into an important use of written English
Preface vii
1 Describing Street Signs
1(24)
The Framework of Streets
2(2)
Street Space
4(2)
The Functions of Street Signs
6(4)
Discourse Roles in Street Signs
10(5)
Distinctive and Non-distinctive Features of Street Signs
15(1)
Letter Forms and Styles
16(2)
Methodology
18(5)
Conclusion
23(2)
2 The Writing System of the Street
25(31)
The English Writing System
25(2)
Horizontal and Vertical Direction of Writing
27(4)
Letters
31(14)
Other Symbols
45(6)
Alternative Letters
51(4)
Conclusion
55(1)
3 The Language System of the Street
56(29)
Spoken and Written Language
56(1)
The Letters of the Street
57(1)
The Grammar of the Street
58(6)
Distinctive Aspects of the Grammar of Street Signs
64(4)
Capital Letters in English Street Signs
68(5)
The Punctuation of Street Signs
73(2)
Use of the Apostrophe
75(5)
The Vocabulary of Street Signs
80(1)
Graffiti and Text Art
81(2)
Conclusion
83(2)
4 The Material of the Street Sign
85(20)
Three-dimensional Signs Written on Stone and Metal Surfaces
89(5)
Signs Written on Paper
94(3)
Painted Signs
97(2)
Signs Written on Other Materials
99(4)
Conclusion
103(2)
5 Naming the Street
105(16)
The Naming of Things
107(8)
Letters in Name Signs
115(1)
Functions of Naming Signs
116(3)
Conclusion
119(2)
6 Controlling Signs
121(16)
Signs Controlling Action
122(6)
Traffic Signs
128(7)
Conclusion
135(2)
7 Connotations of Letter Forms in Street Signs
137(24)
Typographic Research
139(2)
Connotations of Different Sign Functions
141(1)
Naming Signs
141(9)
Controlling Signs
150(1)
Information Lists
151(2)
Commemorating Signs
153(1)
Informal Signs
154(1)
Novelty and Play in Signs
155(4)
Conclusion
159(2)
8 Street Signs in Other Languages
161(20)
Atmospheric Use of Other Languages
163(6)
Community Bilingualism
169(9)
Language and Community
178(2)
Conclusion
180(1)
9 The Nature of Street Signs
181(6)
The Functions of Street Signs
181(1)
Characteristics of Street Signs
182(2)
The Street Sign and the City: Immigration, Gentrification and Rurification
184(1)
Street Signs Research
185(2)
References 187(10)
Index 197
Vivian Cook was Emeritus Professor of Applied Linguistics at Newcastle University, UK. He was known for his work on second language acquisition, particularly for the concept of multi-competence, and wrote technical textbooks and popular books on areas of linguistics ranging from intonation to first language acquisition to spelling.