Lean UX is synonymous with modern product design and development. Designers, product managers, developers, and Scrum Masters around the world are combining human-centric design, Agile ways of working, and a strong business sense, making Lean UX the leading approach for digital product teams today.
Inspired by Lean and Agile methods, this book helps you focus on the actual product experience rather than deliverables. Lean UX shows teams how to collaborate, gather feedback early and often, and focus on learning and user feedback. You'll be able to drive the design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better.
- Facilitate the Lean UX process with your team
- Ensure every project starts with clear customer-centric success criteria
- Understand the role of the designer on a Scrum team
- Write and contribute design and experiment stories to the backlog
- Ensure design work takes place in every sprint
- Build product discovery into the team's "velocity"
- Make sure the team is designing and building products that customers love
| Forewords |
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xv | |
| Authors' Note |
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xx | |
| Preface |
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xxiii | |
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PART I INTRODUCTION AND PRINCIPLES |
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Chapter 1 More Important Now than Ever Before |
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3 | (4) |
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7 | (14) |
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21 | (10) |
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Chapter 4 The Lean UX Canvas |
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31 | (10) |
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Chapter 5 Box 1: Business Problem |
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41 | (6) |
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Chapter 6 Box 2: Business Outcomes |
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47 | (8) |
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55 | (8) |
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Chapter 8 Box 4: User Outcomes and Benefits |
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63 | (4) |
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Chapter 9 Box 5: Solutions |
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67 | (10) |
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Chapter 10 Box 6: Hypotheses |
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77 | (8) |
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Chapter 11 Box 7: What's the Most Important Thing We Need to Learn First? |
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85 | (2) |
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Chapter 12 Box 8: MVPs and Experiments |
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87 | (20) |
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Chapter 13 Bringing It All Together |
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107 | (10) |
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Chapter 14 Collaborative Design |
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117 | (20) |
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Chapter 15 Feedback and Research |
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137 | (20) |
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Chapter 16 Integrating Lean UX and Agile |
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157 | (30) |
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PART IV LEAN UX IN YOUR ORGANIZATION |
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Chapter 17 Making Organizational Shifts |
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187 | (16) |
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Chapter 18 Lean UX in an Agency |
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203 | (6) |
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209 | (2) |
| Index |
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211 | |
Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond as well as the self-published Lean vs Agile vs Design Thinking and Forever Employable. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.
