Preface |
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ix | |
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Chapter 1 Good and Bad Reasoning |
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3 | (34) |
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1 Reasoning and Arguments |
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4 | (2) |
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2 Exposition and Argument |
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6 | (1) |
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3 Arguments vs. Explanations |
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6 | (1) |
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4 What Does "Winning an Argument" Mean? |
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7 | (1) |
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8 | (3) |
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6 Two Basic Kinds of Valid Arguments |
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11 | (2) |
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7 Some Wrong Ideas About Cogent Reasoning |
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13 | (2) |
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15 | (1) |
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9 Kinds of Background Beliefs |
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16 | (1) |
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10 Worldviews or Philosophies |
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17 | (2) |
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11 Insufficiently Grounded Beliefs |
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19 | (2) |
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12 Two Vital Kinds of Background Beliefs |
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21 | (1) |
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22 | (15) |
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25 | (12) |
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Chapter 2 More on Deduction and Induction |
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37 | (20) |
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37 | (3) |
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40 | (1) |
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40 | (2) |
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42 | (2) |
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44 | (1) |
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6 Tautologies, Contradictions, and Contingent Statements |
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45 | (1) |
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7 Inductive Validity (Correctness) and Invalidity (Incorrectness) |
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45 | (4) |
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8 A Misconception About Deduction and Induction |
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49 | (1) |
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9 Reasoning Cogently Versus Being Right in Fact |
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50 | (7) |
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51 | (6) |
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Chapter 3 Fallacies: Questionable Premises |
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57 | (26) |
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58 | (5) |
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63 | (4) |
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67 | (1) |
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4 False Dilemma and the Either-Or Fallacy |
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68 | (1) |
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69 | (2) |
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6 Questionable Premise--Questionable Statement |
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71 | (1) |
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7 Suppressed (Overlooked) Evidence |
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72 | (2) |
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74 | (9) |
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75 | (8) |
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Chapter 4 Fallacies: Invalid Inferences |
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83 | (22) |
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83 | (1) |
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84 | (1) |
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3 Two Wrongs Make A Right |
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85 | (2) |
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4 Appeal to Tradition or Popularity |
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87 | (1) |
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5 Irrelevant Reason (Non Sequitur) |
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88 | (2) |
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90 | (1) |
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91 | (2) |
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93 | (1) |
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9 Composition and Division |
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94 | (1) |
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94 | (11) |
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96 | (9) |
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Chapter 5 Fallacies: Misusing Induction |
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105 | (32) |
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105 | (1) |
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106 | (2) |
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3 Unrepresentative Sample |
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108 | (1) |
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109 | (4) |
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113 | (2) |
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6 Questionable Statistics |
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115 | (2) |
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7 Questionable Uses of Good Statistics |
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117 | (2) |
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8 Polls: An Important Special Case |
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119 | (3) |
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9 False Charge of Fallacy |
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122 | (15) |
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124 | (13) |
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Chapter 6 Psychological Impediments to Cogent Reasoning: Shooting Ourselves in the Foot |
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137 | (32) |
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1 Loyalty, Provincialism, and The Herd Instinct |
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138 | (2) |
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2 Prejudice, Stereotypes, Scapegoats, and Partisan Mind-Sets |
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140 | (6) |
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146 | (1) |
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4 Wishful Thinking and Self-Deception |
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147 | (2) |
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5 Rationalization and Procrastination |
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149 | (5) |
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6 Other Defense Mechanisms |
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154 | (2) |
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7 The Benefits of Self-Deception, Wishful Thinking, and Denial |
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156 | (3) |
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8 The Pull of Pseudoscience and the Paranormal |
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159 | (2) |
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9 Lack of A Good Sense of Proportion |
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161 | (8) |
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164 | (5) |
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169 | (40) |
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1 Cognitive and Emotive Meanings |
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169 | (1) |
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2 Emotive Meanings and Persuasive Uses of Language |
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170 | (7) |
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3 Ambiguity and Vagueness |
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177 | (4) |
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4 Other Common Rhetorical Devices |
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181 | (5) |
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186 | (7) |
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193 | (4) |
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197 | (12) |
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201 | (8) |
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Chapter 8 Evaluating Extended Arguments |
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209 | (28) |
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1 The Basic Tasks of Essay Evaluation |
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210 | (6) |
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2 The Margin Note and Summary Method |
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216 | (1) |
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3 Extended Evaluation of an Argument |
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217 | (5) |
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4 Dealing with Value Claims |
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222 | (3) |
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5 Evaluating Ironic Works |
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225 | (12) |
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225 | (12) |
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Chapter 9 Writing Cogent (and Persuasive) Essays |
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237 | (22) |
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238 | (1) |
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238 | (1) |
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239 | (4) |
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4 Supporting Reasons Effectively |
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243 | (16) |
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249 | (10) |
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Chapter 10 Advertising: Selling the Product |
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259 | (34) |
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1 Are Advertisements Arguments? Examples of Rhetoric? |
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260 | (1) |
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2 Promise and Identification Advertisements |
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261 | (1) |
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3 Things to Watch Out for in Advertisements |
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262 | (10) |
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272 | (1) |
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5 Targeted Advertising and Big Data |
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273 | (1) |
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274 | (19) |
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284 | (9) |
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Chapter 11 Managing the News |
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293 | (46) |
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1 The Media and the Power of Money |
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295 | (12) |
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2 News-Gathering Methods Are Designed to Save Money |
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307 | (2) |
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3 News Reporting: Theory and Practice |
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309 | (7) |
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4 Devices Used to Slant the News |
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316 | (5) |
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5 Television and the Internet |
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321 | (3) |
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6 The Non-Mass Media to the Rescue |
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324 | (2) |
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7 News Media Concentration |
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326 | (13) |
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330 | (9) |
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Chapter 12 New Media, Cyberculture, and Public Discourse |
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339 | (22) |
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1 Discourse in a Digital Age |
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342 | (8) |
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2 Privacy, Celebrity, and Anonymity |
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350 | (2) |
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3 Speaking Directly to the Public |
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352 | (3) |
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4 Using and Misusing Mass Communication |
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355 | (6) |
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356 | (5) |
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Chapter 13 Argument and Rhetoric in Fiction |
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361 | (33) |
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362 | (6) |
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2 The Persuasive Power of Fiction |
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368 | (4) |
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3 The Downsides to Fiction's Power to Persuade |
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372 | (1) |
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4 Rhetoric in Various Forms of Storytelling |
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373 | (9) |
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380 | (2) |
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Appendix More on Cogent Reasoning |
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382 | (1) |
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1 More on Cause and Effect |
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382 | (1) |
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383 | (3) |
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3 Criteria for Theory Selection |
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386 | (2) |
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4 Calculating Probabilities and Fair Odds |
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388 | (6) |
Answers to Starred Exercise Items |
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394 | (8) |
Bibliography |
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402 | (10) |
Glossary |
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412 | (6) |
Index |
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418 | |