In Madam C.J. Walker Builds a Business, Sarah Breedlove (AKA Madam C.J. Walker) reinvents and rebrands herself as a forceful entrepreneur whose products still dominate the black hair care industry today. Born on the same plantation where her parents were once enslaved-Sarah is the first child in her family born free. When Sarah is just a girl, she learns the value of hard work. She cooks, she cleans, she picks cotton, she does laundry, and she babysits. By fourteen, Sarah is a wife and by eighteen she is a mother. From the stress of backbreaking labor and having to grow up so quickly, Sarah's hair begins to fall out! Instead of falling into despair, Sarah learns how to take care of her hair and invents her own recipe to encourage her hair to grow.
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MARKETING PLAN * Pre-publication buzz * Influencer Marketing * School and library conference promotions * Consumer digital marketing (Facebook, Instagram, Google, Pinterest) * Social media outreach * International review coverage
ENGAGED COMMUNITY Thanks to a supportive and active global community, Good Night Stories for Rebel Girls broke crowdfunding records. Good Night Stories for Rebel Girls 2 followed in 2017 and broke the record set by the first, making the series the highest funded publishing project in crowdfunding history. Since publication, the books have sold over 4 millions copies and they have been translated into over 47 languages and are available worldwide. The Rebel Girls community counts on us to tell stories that help every girl in the world dream bigger, aim higher, and fight harder. NETFLIX PRODUCTION Netflix is set to premiere a limited series on Madam C.J. Walker's remarkable life, starring Oscar winner Octavia Spencer and produced by LeBron James. DIVERSITY Just 9% of children's books published in the US in 2017 featured African or African American characters - according to data from the Cooperative Children's Book Center (CCBC) which has been measuring representation in children's books since
1985. The stories that children read at a young age tell them how to view themselves in the world and informs their hopes and dreams. A historic example of triumph, like Madam C.J. Walker, who succeeded against all odds is important, particularly in the US, given that approximately 50% of public elementary and secondary school children are from diverse backgrounds. ENTREPRENEURSHIP Modern technology makes it easier for entrepreneurs, and women in particular, to play a more active role globally. For female entrepreneurship, now is the moment. Books about entrepreneurs and entrepreneurial types can instill lessons about the hard work, creativity, and determination it takes to translate a vision into a reality. Biographical works help kids in this age range learn about the lives of people who struck out on their own, and in the process, broadens the notion of what it is to be entrepreneurial. EDUCATIONAL ACTIVITIES The book will include exercises and challenges for the young reader to start thinking about their own future in entrepreneurship. FULL-COLOR ILLUSTRATION Unlike most chapter books for this age range, this title will incorporate at least ten full-color illustrations by Salini Perera. They will depict Madam C.J. Walker at all ages, the American Reconstruction Era, Madam C.J. Walker's marvelous beauty ads, as well as a number of settings that Madam C.J. traveled to for marketing her products.
Rebel Girls is an award-winning media company founded in 2012. Through a combination of thought-provoking content, stellar design, and business innovation, Rebel Girls is redefining the boundaries of indie publishing to inspire a global community of progressive families spanning seventy countries. Rebel Girls is home to a diverse and passionate group of rebels who work together in Los Angeles, New York, Atlanta, Merida (Mexico), London, and Milan
