Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for todays changing economy.
Part 1: The Need for A Guide
Chapter 1: Introduction Part 2: The Nature of Markets
Chapter 2: Demand Theory
Chapter 3: Consumer Behavior and Rational Choice
Chapter 4: Estimating Demand Functions
Part 3: Production and Cost
Chapter 5: Production Theory
Chapter 6: The Analysis Of Costs
Part 4: Market Structure and Simple Pricing Strategies Chapter 7: Perfect
Competition
Chapter 8: Monopoly and Monopolistic Competition
Part 5: Sophisticated Market Pricing
Chapter 9: Managerial Use of Price Discrimination
Chapter 10: Bundling and Intrafirm Pricing
Part 6: The Strategic World of Managers
Chapter 11: Oligopoly
Chapter 12: Game Theory
Chapter 13: Auctions
Part 7: Risk, Uncertainty, and Incentives
Chapter 14: Risk Analysis
Chapter 15: PrincipalAgent Issues and Managerial Compensation
Chapter 16: Adverse Selection
Part 8: Government Action and Managerial Behavior
Chapter 17: Government and Business
Chapter 18: Optimization Techniques
Appendix A: Technological Change and Industrial Innovation
Appendix B: Business and Economic Forecasting
Appendix C: Discounting and Present Values
Appendix D: Answers to Select End-of-Chapter Problems
Appendix E: Tables
Index
W. Bruce Allen (Ph.D., Economics, Northwestern University) is Professor of Business and Public Policy at the Wharton School of Business, the University of Pennsylvania. For many years he was the Vice Dean and Director of the Wharton Graduate Division. He is an internationally recognized expert in transportation economics, and he specializes in demand theory and logistics. In addition to his duties at Wharton, Professor Allen teaches each summer in India and consults for numerous companies domestically and abroad. He has won a number of teaching awards, including the coveted Anvil Award, the highest teaching honor at Wharton since it is voted on by the students. Keith Weigelt (Ph.D., Economics, Northwestern University) is the Rebecca and Morris Marks Professor of Management at the Wharton School of Business, the University of Pennsylvania. He is an internationally recognized expert in business strategy, game theory, and tournaments, with articles published in the following leading journals: Journal of Political Economy, Econometrica, American Economic Review, Quarterly Journal of Economics, Journal of Business, and Management Science. Professor Weigelt has won numerous teaching awards, most recently the Undergraduate Division Excellence in Teaching Award and the Tough, but I will thank you in 5 years Award. Neil A. Doherty (Ph.D. Cranfield Institute) is the Frederick H. Ecker Professor of Insurance and Risk Management at the Wharton School of Business, the University of Pennsylvania. He is an internationally recognized expert in corporate risk management, and is the author of Integrated Risk Management (McGraw-Hill, 2000). Professor Doherty has also won numerous teaching awards. The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.
