"This book is a must read. It offers a fresh view of arts management through a framework examining common mistakes or misunderstandings about managing and marketing in the arts. Arts organization are developed around a central artistic vision, but the sound management and marketing principles offered in this book will help artists, curators and artistic directors to realise artistic dreams."
François Colbert, Carmelle and Rémi-Marcoux Chair in Arts Management and Co-Director, Master of Management in International Arts Management, HEC Montréal, Canada
"This book takes a fresh approach with "common mistakes" as the starting point for how to address classical problems in cultural management. The authors also recognize the need for more international perspectives, more international examples, and more strategies that apply beyond the local and national."
Constance DeVereaux, University of Connecticut, USA. Editor of Arts and Cultural Management (Routledge, 2018)
