(Ilmumisaeg: 22-Jul-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
Green Ventures: Uniting Sustainability, Finance, and Entrepreneurship serves as a comprehensive guide for entrepreneurs seeking to build financially sustainable businesses while addressing climate action. This book is an essential resource for ent...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
This volume provides an in-depth examination of the role of sexuality in consumers life course and in the marketing of products and services....Loe edasi...
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insight...Loe edasi...
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics....Loe edasi...
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book w...Loe edasi...
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and mu...Loe edasi...
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers. In our hyper-connected world, where every interaction generates v...Loe edasi...
In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.This book sheds light on the untapped pote...Loe edasi...
This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science problems, which is a crucial first step tha...Loe edasi...
(Ilmumisaeg: 12-May-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035308965)
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses in marketing managem...Loe edasi...
(Ilmumisaeg: 16-Apr-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394396900)
An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers...Loe edasi...
Linda Brennan, Lukas Parker, David Micallef, Nguyen Luu
Sari: New Horizons in Marketing series
(Ilmumisaeg: 14-Apr-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781803926247)
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change cont...Loe edasi...
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5) drink alcohol equa...Loe edasi...
The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and repor...Loe edasi...
