Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow.
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as
- efficiently reviewing and tracking task requests from colleagues around your organization;
- keeping people informed through project management tools and formal reporting;
- developing and sustaining a network of media contacts in the community who will publicize your events;
- crafting a consistent brand identity across the organization through language, logo, and colors;
- creating and maintaining a public calendar for content;
- designing mobile-friendly email messages and web pages;
- segmenting email campaigns for maximum impact and engagement;
- collecting user information while respecting privacy;
- employing simple surveys for quick and useful feedback; and
- handling complaints with grace.
With the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.
Goodman, a publicity manager at a public library, outlines aspects of marketing plans for libraries, archives, and cultural organizations. She provides 72 guides consisting of step-by-step tutorials and concept explanations related to learning about the organization, including getting staff buy-in and knowing branding; getting notified of marketing requests; setting up project management, including publicity plans and marketing strategies; content creation, including file management, copyright, images, video, print materials, and photography policies; staff training and interactions; knowing users, with discussion of target audiences, collecting user information, surveys, and social media insights; tracking and reports; using outside contacts, including press releases; and other aspects, such as handling complaints, ordering items, and social media tips. Annotation ©2019 Ringgold, Inc., Portland, OR (protoview.com)
