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Mass Communication Research Methods [Multiple-component retail product]

Edited by
  • Formaat: Multiple-component retail product, 1592 pages, kõrgus x laius: 234x156 mm, kaal: 2890 g, 4 Items, Contains 4 hardbacks
  • Sari: Sage Benchmarks in Social Research Methods
  • Ilmumisaeg: 22-Jan-2009
  • Kirjastus: SAGE Publications Inc
  • ISBN-10: 1412930049
  • ISBN-13: 9781412930048
Teised raamatud teemal:
  • Formaat: Multiple-component retail product, 1592 pages, kõrgus x laius: 234x156 mm, kaal: 2890 g, 4 Items, Contains 4 hardbacks
  • Sari: Sage Benchmarks in Social Research Methods
  • Ilmumisaeg: 22-Jan-2009
  • Kirjastus: SAGE Publications Inc
  • ISBN-10: 1412930049
  • ISBN-13: 9781412930048
Teised raamatud teemal:
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach.
Appendix of Sources xiii
Editor's Introduction xxiii
VOLUME 1
I: Asking the Right Questions (Theory, History, Traditions, Context in Mass Communication Research)
Theory in Media Research
3(35)
Oliver Boyd-Barrett
The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research
38(26)
Klaus Bruhn Jensen
Media, Culture and Modern Times: Social Science Investigations
64(25)
Graham Murdock
Remarks on Administrative and Critical Communications Research
89(14)
Paul Felix Lazarsfeld
Media Sociology: The Dominant Paradigm
103(42)
Todd Gitlin
Communication Research: One Paradigm, or Four?
145(21)
Karl Erik Rosengren
The Three Paradigms of Mass Media Research in Mainstream Communication Journals
166(19)
W. James Potter
Roger Cooper
Michel Dupagne
The New Revisionism in Mass Communication Research: A Reappraisal
185(24)
James Curran
Mass Communication Research: Asking the Right Questions
209(20)
James D. Halloran
Cultural Compliance and Critical Media Studies
229(12)
Greg Philo
David Miller
II: Researching Media Institutions, Organisations, Professionals and Production
The History of Media Institutions
Finding Data, Reading Patterns, Telling Stories: Issues in the Historiography of Television
241(9)
John Corner
Problems and Possibilities in the Writing of Broadcasting History
250(10)
Asa Briggs
Media Professionals and Media Production
Participant Observation: Researching News Production
260(24)
Simon Cottle
The Research Method
284(4)
Philip Elliott
News as Purposive Behavior: On the Strategic Use of Routine Events, Accidents, and Scandals
288(17)
Harvey Molotch
Marilyn Lester
Four Approaches to the Sociology of News
305(28)
Michael Schudson
Media Gatekeeping
333(14)
Pamela J. Shoemaker
Research Approaches
347(19)
Richard V. Ericson
Patricia M. Baranek
Janet B.L. Chan
New(s) Times: Towards a `Second Wave' of News Ethnography
366(21)
Simon Cottle
Holism, Communion and Conversion: Integrating Media Consumption and Production Research
387
David Deacon
VOLUME 2
II: Researching Media Institutions, Organisations, Professionals and Production (Continued)
Political Economy (Media Institutions)
The Political Economy of Communications
3(24)
Janet Wasko
Communications Policy Research
Facing In: Researchers and Academia
27(15)
Sandra Braman
Media Policy Paradigm Shifts: Towards a New Communications Policy Paradigm
42(23)
Jan van Cuilenburg
Denis McQuail
III: Researching Media Content and Representation
Content Analysis
Overview of Media Research Methodologies: Media Output
65(30)
Barrie Gunter
Reflections: Ethnographic Content Analysis
95(11)
David L. Altheide
Two Approaches to the Study of Advertisements
106(23)
William Leiss
Stephen Kline
Sut Jhally
Reading the News
129(21)
Richard V. Ericson
Patricia M. Baranek
Janet B.L. Chan
Semiotics and Discourse Analysis
Semiotic Analysis
150(29)
Arthur Asa Berger
`Suit, Tie and a Touch of Juju' --- The Ideological Construction of Africa: A Critical Discourse Analysis of News on Africa in the British Press
179(32)
Heather Jean Brookes
How to View Commercials
211(7)
Paul Rutherford
Discourse Analysis
218(18)
Rosalind Gill
Structural and Narrative Analysis
Narrative and Genre
236(17)
Horace Newcomb
Structural Analysis and Mass Communication
253(12)
Olivier Burgelin
Introduction to the Structural Analysis of Narratives
265(34)
Roland Barthes
Narrative Strategies in Television Science - A Case Study
299(37)
Roger Silverstone
Re(de)fining Narrative Events: Examining Television Narrative Structure
336
Michael J. Porter
Deborah L. Larson
Allison Harthcock
Kelly Berg Nellis
VOLUME 3
III: Researching Media Content and Representation (Continued)
Framing Analysis
The Constructionist Approach to Framing: Bringing Culture Back In
3(18)
Baldwin Van Gorp
The Framing Project: A Bridging Model for Media Research Revisited
21(7)
Stephen D. Reese
Framing: Toward Clarification of a Fractured Paradigm
28(8)
Robert M. Entman
Cascading Activation: Contesting the White House's Frame after 9/11
36(19)
Robert M. Entman
Getting Framed: The Media Shape Reality
55(19)
Charlotte Ryan
The Power of a Frame: An Analysis of Newspaper Coverage of Tobacco Issues - United States, 1985-1996
74(25)
Claudia L. Menashe
Michael Siegel
The Empirical Approach to the Study of Media Framing
99(10)
James W. Tankard, Jr.
Linguistic and Rhetorical Analysis
An Integration of Corpus-Based and Genre-Based Approaches to Text Analysis in EAP/ESP: Countering Criticisms against Corpus-Based Methodologies
109(12)
Lynne Flowerdew
Corpus Linguistics and Critical Discourse Analysis: Examining the Ideology of Sleaze
121(20)
Debbie Orpin
Figures of Rhetoric in Advertising Language
141(27)
Edward F. McQuarrie
David Glen Mick
From `Politically Correct Councillors' to `Blairite Nonsense': Discourses of `Political Correctness' in Three British Newspapers
168(18)
Sally Johnson
Jonathan Culpeper
Stephanie Suhr
Tampering with Nature: `Nature' and the `Natural' in Media Coverage of Genetics and Biotechnology
186(22)
Anders Hansen
The Meanings of `Risk': A View from Corpus Linguistics
208(19)
Craig Hamilton
Svenja Adolphs
Brigitte Nerlich
Visual Analysis
Analysing Visuals: Still and Moving Images
227(28)
Simon Cattle
Rhetoric of the Image
255(12)
Roland Barthes
The Determinations of News Photographs
267(15)
Stuart Hall
Building the World's Visual Language: The Increasing Global Importance of Image Banks in Corporate Media
282(19)
David Machin
Taking Television Seriously: A Sound and Image Bite Analysis of Presidential Campaign Coverage, 1992-2004
301(26)
Erik P. Bucy
Maria Elizabeth Grabe
IV: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures
Five Traditions in Search of the Audience
327(25)
Klaus Bruhn Jensen
Karl Erik Rosengren
The Challenge of Changing Audiences: Or, What Is the Audience Researcher to Do in the Age of the Internet?
352(10)
Sonia Livingstone
Audience and Readership Research
362(17)
Jenny Kitzinger
Survey Research
Survey Research
379(23)
Pamela J. Shoemaker
Maxwell E. McCombs
The BBC Internet Study: General Methodology
402
Stian Reimers
VOLUME 4
IV. Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures (Continued)
Focus Group Research
The Focused Interview
3(26)
Robert K. Merton
Patricia L. Kendall
The Methodology of Focus Groups: The Importance of Interaction between Research Participants
29(17)
Jenny Kitzinger
From Focus Groups to Editing Groups: A New Method of Reception Analysis
46(11)
Brent MacGregor
David E. Morrison
Rethinking the Focus Group in Media and Communications Research
57(19)
Peter Lunt
Sonia Livingstone
Selected Key Models in Media Audience and Influence Research
Cultivation Analysis
Growing up with Television: The Cultivation Perspective
76(22)
George Gerbner
Larry Gross
Michael Morgan
Nancy Signorielli
Agenda-setting
The Agenda-Setting Function of Mass Media
98(11)
Maxwell E. McCombs
Donald L. Shaw
Reception Analysis
Patterns of Involvement in Television Fiction: A Comparative Analysis
109(18)
Tamar Liebes
Elihu Katz
Uses & Gratifications
Media Uses and Effects: A Uses-and-Gratifications Perspective
127(18)
Alan M. Rubin
Political and Public Opinion Influence
The Media, Public Opinion, and Political Action
145(27)
Holli A. Semetko
Television, Public Opinion and the War in Iraq: The Case of Britain
172(14)
Justin Lewis
Effects of News Coverage on Policy Attention and Actions: A Closer Look into the Media-Policy Connection
186(26)
Itzhak Yanovitzky
Constructionism
The Rise and Fall of Social Problems: A Public Arenas Model
212(22)
Stephen Hilgartner
Charles L. Bosk
Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach
234(35)
William A. Gamson
Andre Modigliani
V: Doing Communication Research: Sources & Resources, the Research Process
Using Data Archives for Secondary Analysis
269(12)
Clive Seale
Dealing with Documentation
281(31)
David Deacon
Michael Pickering
Peter Golding
Graham Murdock
Mass Media Research and the Internet
312(18)
Roger D. Wimmer
Joseph R. Dominick
Reaching Conclusions, Evaluating the Research, Writing the Report
330
Ina Bertrand
Peter Hughes
Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.