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Media Ethics at Work: True Stories from Young Professionals [Pehme köide]

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  • Formaat: Paperback / softback, 344 pages, kõrgus x laius: 228x152 mm, kaal: 470 g
  • Ilmumisaeg: 23-Oct-2012
  • Kirjastus: CQ Press
  • ISBN-10: 1452227845
  • ISBN-13: 9781452227849
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  • Formaat: Paperback / softback, 344 pages, kõrgus x laius: 228x152 mm, kaal: 470 g
  • Ilmumisaeg: 23-Oct-2012
  • Kirjastus: CQ Press
  • ISBN-10: 1452227845
  • ISBN-13: 9781452227849
Teised raamatud teemal:
Media Ethics at Work: True Stories from Young Professionals helps students assemble a tool kit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by young professionals working in news, advertising and public relations. Each story is presented as a narrative so readers can ponder: "What would I do if this happened to me?" Introductory material provides a foundation in philosophical theory and moral reasoning, so by the time they've finished the book, students will feel prepared with an array of theoretical and practical approaches that will equip them with strategies for thinking on their feet.

Other ethics books focus on the big-name, high-level cases that make news – and hurt media credibility. Media Ethics at Work takes a fresh, new approach, aiming to build integrity in a time of media change through the small and large ethical decisions that entry-level media professionals make every day.

Arvustused

I feel strongly that the proximity of the experiences to the challenges faced by student journalists and rookies will cause my students to take the cases more seriously and spark critical thinking. My students would enjoy this book. They would like the fact that the cases were relevant to them. I thought the questions within each chapter would be very helpful to class discussions. -- Kevin Stoker I think the books use of situations faced by young media professionals in their early years of employment is a terrific idea and I like its mix of cases that concern journalists, advertising and public relations professionals I was impressed with how seamlessly the chapters, though written by various authors, fit together. I was especially pleased to see chapters on such issues as Web analytics, use of social media, blogs and sources, and removal of materials from websites. These are increasingly important issues for our students. -- Lorna Veraldi The book will be extremely useful in helping students confront ethical situations initially, and then think through them with a higher level of moral reasoning. I believe students would find this book very readable and engaging. At times, I could not put the book down until I finished reading a case. The authors built up a sense of suspense in how the case is resolved in many of the chapters. I think students will see themselves facing similar situations and also be spellbound. -- Shannon A. Bowen The overall concept of the text is appealing because students will relate to the experiences of recent graduates and theyll enjoy the storytelling quality of the narratives and the relative brevity of each case. Chapter authors do a good job delineating questions students should consider as theyre grappling with the issues raised. It offers a good combination of practical tips and theoretical models to help guide thinking. -- Pam Fine Very impressive collection, nicely written, well edited, and very timely. Its greatest strength is the case selection. Theyre not the often-told instances of major wrongdoing; instead, they are precisely the kind of low-bore ethical challenges young journalists are most likely to actually confront. The work is very readable and surprisingly uniform in tone and style. It hits the right balance of gravitas and readability. -- Edward Wasserman "An obvious advantage of the books focus on the real-life ethical dilemmas of young professionals is that students can relate to people who are, in many cases, their peers. Just as guest speakers in classes often focus on their current responsibilities, needed skills, internship and job hunting tips, and career trajectories, the books case studies include these kinds of insights as well." -- Wendy N. Wyatt * Journal of Mass Media Ethics *

About the Editors xvii
About the Contributors xix
Preface xxv
Introduction 1(4)
SECTION I FOUNDATIONS
1 Tools for Ethical Decision Making
5(18)
Lee Anne Peck
Terms to Know
6(1)
Codes for the Media Professions
6(1)
Philosophical Theories
7(13)
Socrates
8(1)
Plato
9(1)
Aristotle's Virtue Ethics
10(2)
Kant's Duty-Based Ethics
12(1)
Utilitarianism and J. S. Mill's Principle of Utility
13(3)
Ross' Prima Facie and Actual Duties
16(1)
John Rawls' Veil of Ignorance
17(1)
Sissela Bok's Test of Publicity
18(1)
An Ethic of Care
19(1)
Concluding Thoughts
20(3)
2 The Morally Developed Media Professional
23(10)
Deni Elliott
Moral Development in Theory
24(3)
Who's Who in Moral Development Theory
24(1)
The Early Stage of Moral Development
25(1)
The Conventional Stage of Moral Development
25(1)
The Later Stage of Moral Development
26(1)
Moral Development in Practice
27(6)
One Young Reporter's Wake-Up Call
27(1)
The Moral Development Perspective
28(1)
Becoming a Professional Journalist
29(1)
Resolving Sara's Dilemma
30(1)
Exercise Your Own Moral Development
31(2)
SECTION II HONESTY
3 Confronting Others' Violations: The Case of the Manipulated Photo
33(10)
Donica Mensing
The Situation: "It was a perfect shot, except..."
33(2)
Tool For Thought The Potter Box
35(1)
The Challenge: Speak Up or Stay Silent?
36(1)
The Response: Seeking Counsel
36(1)
Tool For Action Nppa Ethics Code
37(2)
The Aftermath: Professional Standards Defended
39(1)
Thinking It Through
39(1)
What If?
40(1)
Go Online For More
41(2)
Topics: Photo Manipulation, Responsibility for Others' Behavior, Upholding Professional Versus Individual Standards
4 Focus Group Dilemma: The Case of the Compromised Tagline
43(12)
Nancy Furlow
The Situation: Rebranding a Nonprofit
43(1)
The Challenge: The Boss Is Manipulating the Campaign
44(1)
The Response: Silence Becomes Dread
45(1)
Tool For Thought Two Codes of Marketing Research Standards
46(1)
The Aftermath: Learning How to Speak Up
47(1)
Thinking It Through
48(1)
What If?
49(2)
Go Online For More
51(4)
Topics: Accountability in Market Research, Dealing With Others' Unethical Behavior, Working With Consultants, Seeing the Bigger Picture
5 OMG! This Band Is SOOO GR8! The Case of the Phony Teenager
55(12)
Richard D. Waters
The Situation: "You Want Me To Do What?"
55(1)
The Challenge: Serving the Client While Staying Honest
56(1)
Tool For Thought The Potter Box and the Navran Model
57(1)
The Response: Refusing to Lie
58(1)
The Aftermath: Honor Upheld, Business Lost
59(1)
Thinking It Through
60(1)
What If?
61(1)
Go Online For More
62(5)
Topics: Online Deception, Social Media, Protecting the Vulnerable, Standing Up for One's Beliefs
First-Person Ethics: How Good PR Can Follow Bad Reporting
64(3)
Jane Dvorak
6 Solo Judgment Calls: The Case of the One-Person "TV Crew"
67(10)
George L. Daniels
The Situation: A Tornado and Its Aftermath
68(1)
The Challenge: To Recreate or Not to Recreate
69(1)
Tool For Action Using File Footage and VNRs
69(1)
The Response: Reality, With a Tweak
70(2)
The Aftermath: More Stories, More Lessons
72(1)
Thinking It Through
73(1)
Tool For Thought Guidelines for Ethical Video and Audio Editing
74(1)
What If?
74(1)
Go Online For More
75(2)
Topics: Recreating Moments, Manipulating a Shot, Using Video Handout Material, Developing/Maintaining Standards When Working Alone
7 Real Estate Boasting: The Case of the False Figures
77(10)
Jacqueline Lambiase
The Situation: New Job, New Standards
77(1)
Tool For Action Researching a Company
78(1)
The Challenge: A Corporate Culture of Fudging the Numbers
79(2)
Tool For Thought Appiah on Cross-Cultural Ethics
81(1)
The Response: Time to Take a Stand
82(1)
The Aftermath: Honesty Leads to Unemployment...and a Happy Ending
83(1)
Thinking It Through
84(1)
What If?
84(1)
Go Online For More
85(2)
Topics: Accuracy in PR, Corporate Culture Versus Individual and Professional Principles
8 The Importance of Fact-Checking: The Case of the Self-Plagiarist
87(12)
Donica Mensing
The Situation: Problems With a Freelancer's Story
87(1)
The Challenge: Responding to Misrepresentation
88(1)
Tool For Action Tips for Avoiding Plagiarism
89(1)
The Response: Terminating the Relationship
90(1)
The Aftermath: Changes to the Freelance Process
91(1)
Tool For Thougth The Ethics of Duty
91(2)
Thinking It Through
93(1)
What If?
94(1)
Go Online For More
95(4)
Topics: Freelance Ethics, Transparency, Communicating With Stakeholders
First-Person Ethics: The Thin Line Between Reporting and Commentary
97(2)
Mary C. Curtis
9 Seeking Answers for Students: The Case of the Undercover Reporter
99(12)
Joe Mirando
The Situation: Inconsistent Rules on Transfer Credit
99(1)
The Challenge: Gathering Information From Difficult Sources
100(1)
Tool For Action Rules of Engagement for Deception
101(1)
The Response: Pretending to Be Someone Else
101(2)
Tool For Thought J. S. Mill and Avoiding Rationalization
103(1)
The Aftermath: Publication and Policy Changes
104(2)
Thinking It Through
106(1)
What If?
106(1)
Go Online For More
107(4)
Topics: Deception, Transparency About Process, Balancing Ends and Means
First-Person Ethics: FOIA as an Ethical Tool for Student Media
109(2)
Anna Douglas
SECTION III SENSITIVITY
10 Free Speech, Official Pressure: The Case of the Visiting Foreign Student
111(14)
Daniel Reimold
The Situation: "American Culture, With a Minnesotan Twist"
111(1)
The Challenge: "Bold Statements, Straightforward Views"
112(2)
The Response: Story's Up, But Government Wants It Down
114(1)
Tool For Thought SPJ Code of Ethics
115(2)
The Aftermath: "No Longer Written in Stone"
117(3)
Thinking It Through
120(1)
What If?
120(1)
Go Online For More
121(4)
Topics: Cross-Cultural Sensitivity, Protecting the Vulnerable, Dealing With Government Officials, Unpublishing Under Threat
11 Sins of Omission: The Case of the Not-So-Free Pet Party
125(10)
Giselle A. Auger
The Situation: Come to Our First Annual Barking Barbecue!
125(2)
The Challenge: Follow Orders or Serve the Truth?
127(1)
The Response: Reality Meets Promotion
128(1)
Tool For Thought Provisions of Conduct in the PRSA Ethics Code
129(1)
The Aftermath: Communication Is a Management Function
130(1)
Thinking It Through
131(1)
What If?
131(2)
Go Online For More
133(2)
Topics: Honest Advertising, Loyalty to Clients, Dealing With Boss's Misdeeds
12 Desensitized to Violence: The Case of the Newsroom Reality Check
135(12)
Rick Kenney
The Situation: Violence in a Campus Community
135(1)
The Challenge: News, or Just Another Night at the Fights?
136(2)
Tool For Thought W. D. Ross and the Importance of Journalistic Duties
138(1)
The Response: The Community Objects; the Paper Explains
139(1)
The Aftermath: Staying Focused on Crime and Context
140(2)
Thinking It Through
142(1)
What If?
143(1)
Go Online For More
144(3)
Topics: Rethinking News Judgments, Considering Community Standards, Following Through
13 Sensitivity and Professionalism: The Case of the Perils of Facebook
147(14)
Guy Reel
The Situation: "The campus has lost one of our own"
147(1)
The Challenge: Reporting From Facebook
148(3)
Tool For Action Reporters' Tips on Using Social Networks
151(1)
The Response: Dealing With Criticism
151(3)
The Aftermath: Job Well Done
154(1)
Tool For Thought Sissela Bok's Test of Publicity
154(2)
Thinking It Through
156(1)
What If?
157(1)
Go Online For More
158(1)
Topics: Verification, Fairness, Sensitivity to the Vulnerable, Responding to Criticism, Using Digital Tools
First-Person Ethics: Cautions for Journalists Who Tweet
159(2)
Kelly Kennedy
14 Please Don't Use the Video: The Case of the Fatal Accident
161(8)
Ray Niekamp
The Situation: A Soldier, a Girl, Alcohol and a Red Light
161(1)
The Challenge: "Can you please not use the video?"
162(1)
Tool For Thought Telling Truth Versus Doing Harm
163(1)
The Response: Run the Whole Thing
164(1)
The Aftermath: No Second Thoughts
165(1)
Thinking It Through
165(1)
What If?
166(2)
Go Online For More
168(1)
Topics: Minimizing Harm, Sensitivity to Stakeholders, Responding to Competition
15 Source Remorse: The Case of the Requests to "Unpublish"
169(20)
Michael O'Donnell
The Situation: "I'm afraid my employer will google my name and see your story"
169(3)
The Challenge: Small Paper, Big Audience
172(2)
The Response: Trying to Dodge the Search Engines
174(1)
Tool For Thought Clifford G. Christain on Privacy and Morality
175(1)
The Aftermath: More Requests, New Standards
176(1)
Tool For Action Questions to Guide "Unpublishing" Decisions
177(5)
Thinking It Through
182(1)
What If?
183(1)
Go Online For More
184(5)
Topics: Privacy, Altering Web Archives, Balancing Truth With Harm
First-Person Ethics: To Remove or Not to Remove: The YouTube Question
186(3)
George L. Daniels
16 Hard Questions, Big Backlash: The Case of the Train Track Death
189(16)
Barbara S. Reed
Dan Bracaglia
The Situation: Someone's Been Hit by a Train
189(1)
The Challenge: How Much Should the Photos Show?
190(3)
The Response: Campus Outcry, Staff Remorse
193(1)
Tool For Action Tips for Covering Suicide
194(1)
The Aftermath: More Criticism, New Policies
195(2)
Tool For Thought Aristotle's Docttrine of the Mean
197(1)
Thinking It Through
198(1)
What If?
199(1)
Go Online For More
200(5)
Topics: Assumptions, Sensationalism, Fact-Checking, Responding to Family and Official Pressure
First-Person Ethics: I Fought the Dean, and the Dean Lost
202(3)
Vinny Vella
17 Contacting the Family of a Killer: The Case of the Sensitive Reporter
205(10)
Glen Feighery
The Situation: Death at a Downtown Mall
205(1)
The Challenge: Maintaining Standards on a Stakeout
206(1)
The Response: First, Be Human
207(2)
Tool For Thought Immanuel Kant's Humanity Principle
209(1)
The Aftermath: Principles Uncompromised
209(2)
Thinking It Through
211(1)
What If?
212(1)
Go Online For More
213(2)
Topics: Pack Journalism, Individual Standards, Sensitivity to People in Crisis, Becoming Part of the Story
SECTION IV BALANCE
18 Friend of the Victim: The Case of the Murdered Student
215(10)
Lois A. Boynton
Adam Rhew
The Situation: Student Body President Found Murdered
215(1)
The Challenge: Handling Emotion, Getting It Right
216(1)
The Response: "I stood my ground"
217(1)
Tool For Thought The Philosophies of William Ross and Sissela Bok
218(2)
The Aftermath: Reflecting on Dual Roles
220(1)
Thinking It Through
221(1)
What If?
222(1)
Go Online For More
223(2)
Topics: Balancing Multiple Roles, Reporting on a Friend, Anonymous Sources, Intrusion in Audio Reporting
19 Journalists' Judgments Versus Audience Clicks: The Case of Web Analytics' Influence
225(14)
Gary Ritzenthaler
The Situation: When Is a Big Story Not a Top Story?
225(4)
The Challenge: Who Decides What's News?
229(2)
The Response: "A missed opportunity"
231(1)
Tool For Thought W. D. Ross and Choosing Between Competing Duties
231(1)
The Aftermath: More Analytics, More Options and Questions
232(1)
Thinking It Through
233(1)
What If?
234(1)
Go Online For More
235(4)
Topics: Technology Versus Tradition, Incorporating Community Views, News Judgment
First-Person Ethics: Managing the Ethics of Online Local News
237(2)
David Boraks
20 Losing Balance: The Case of the Anchor Blogger
239(12)
Ray Niekamp
The Situation: An Anchor Speaks Out on Gun Control
239(2)
The Challenge: Balancing a Controversial Topic
241(1)
Tool For Thought Kovach and Rosenstiel's Journalism of Verification
242(1)
The Response: Sometimes You Have to Give In
243(1)
The Aftermath: Choose Your Battles
244(1)
Thinking It Through
245(1)
What If?
245(2)
Go Online For More
247(4)
Topics: Journalists' Freedom of Speech, Story Balance, Conflict of Interest, Speaking Up
First-Person Ethics: Bloggers, Declare Your Standards
248(3)
Brooke Burton
Leah Greenstein
21 Are Public Officials Always on the Record? The Case of the Councilor's Blog
251(10)
Jan Leach
The Situation: A City Councilor Speaks Out
251(2)
Tool For Action Tips for Using Blog Posts in News Coverage
253(1)
The Challenge: Are Blog Posts Newsworthy Quotes?
253(2)
The Response: Run It and Wonder
255(1)
Tool For Thought Day's SAD Decision-Making Model
256(1)
The Aftermath: Blogs Go Mainstream
257(1)
Thinking It Through
258(1)
What If?
259(1)
Go Online For More
259(2)
Topics: Public Versus Private Speech, Verifying Online Information, Changing Standards
22 On the Record or Off? The Case of the Cranky Professor
261(14)
K. Tim Wulfemeyer
The Situation: Late Professor, Angry Students
261(2)
The Challenge: "I retract all my comments"
263(1)
Tool For Thought Combining Codes and Theory
264(1)
The Response: Weigh the Options and Choose
265(3)
The Aftermath: Institutional and Individual Impact
268(1)
Thinking It Through
269(1)
What If?
270(1)
Go Online For More
270(5)
Topics: Community Understanding of Rules, News Judgment, Standing Up to Threats
First-Person Ethics: Why Not Show a Source Your Story?
272(3)
Larry Timbs Jr.
23 No PR Picnic: The Case of the Disengaged Alumni
275(8)
Ron Boyle
The Situation: Taking Over After a Communications Breakdown
275(1)
Tool For Thought Aristotle on Becoming an Ethical Person
276(1)
The Challenge: Rebuilding Bridges With Volunteers
277(1)
The Response: Balance, Freeze and Further Develop
278(2)
Tool For Thought Alumni Association Codes of Ethics
280(1)
The Aftermath: Growth Follows Damage Control
280(1)
Thinking It Through
281(1)
What If?
282(1)
Go Online For More
282(1)
Topics: Open Communication, Seeing Others' Viewpoints, Balancing Competing Goals and Loyalties
24 Come Up to My Apartment: The Case of the Client With a Hidden Agenda
283(8)
Lee Anne Peck
The Situation: A New Appeal to a Tough Advertising Client
283(1)
The Challenge: Come Enjoy the Bar
284(1)
The Response: One Questionable Invitation Leads to Another
284(1)
Tool For Thought Aristotle and Professional Character Building
285(1)
The Aftermath: Learning to See the Minefields
286(1)
Thinking It Through
287(1)
Tool For Thought Dealing with Sexual Harassment or Sexism at Work
287(1)
What If?
288(1)
Go Online For More
289(2)
Topics: Perseverance, Selling Advertising Without Compromising Principles, Responding to Unethical Client
25 Along Came a Better Offer: Two Cases of Job Hunting Ethics
291(12)
Scott R. Hamula
The Situation: "I got the job, but..."
291(2)
The Challenge: Dealing With Second Thoughts
293(2)
Tool For Thought The Millennial Generation
295(1)
The Response: Making a Quick Switch
296(2)
Tool For Thought The Benjamin Franklin Balance Sheet
298(1)
The Aftermath: Two Approaches, Two Results
298(2)
Thinking It Through
300(1)
What If?
300(1)
Go Online For More
301(2)
Topics: Patience, Transparency About What You're Doing, Job Search Honesty
Appendix: Links to Ethics Codes 303(2)
Index 305
Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers.

Pecks professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribunes online product, Tampa Bay Online, and for Microsofts online publication, Denver Sidewalk. Guy Reel, Ph.D., is associate professor of mass communication at Winthrop University in Rock Hill, S.C. A former newspaper reporter and editor for The Commercial Appeal of Memphis, Tenn., Reel teaches journalism and mass communication and has written extensively about issues in journalism and communication history.

He is author of The National Police Gazette and the Making of the Modern American Man, 1879-1906 (2006), a study of portrayed masculinities in 19th Century tabloids. He received his Ph.D. from Ohio University, his masters from the University of Memphis and his undergraduate degree from the University of Tennessee.