Muutke küpsiste eelistusi

Media Ethics at Work: True Stories from Young Professionals 2nd Revised edition [Pehme köide]

Edited by , Edited by
  • Formaat: Paperback / softback, 392 pages, kõrgus x laius: 228x152 mm, kaal: 540 g
  • Ilmumisaeg: 16-Nov-2016
  • Kirjastus: CQ Press
  • ISBN-10: 1506315291
  • ISBN-13: 9781506315294
Teised raamatud teemal:
  • Formaat: Paperback / softback, 392 pages, kõrgus x laius: 228x152 mm, kaal: 540 g
  • Ilmumisaeg: 16-Nov-2016
  • Kirjastus: CQ Press
  • ISBN-10: 1506315291
  • ISBN-13: 9781506315294
Teised raamatud teemal:

A fresh approach to building integrity in all media


Media Ethics at Work: True Stories from Young Professionals
(By Lee Anne Peck and Guy S. Reel) transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.

About The Editors xvii
About The Contributors xix
Preface xxvi
Introduction xxxii
Section I Foundations
1 Tools For Ethical Decision Making
1(22)
Lee Anne Peck
Terms to Know
2(1)
Codes for the Media Professions
3(1)
Philosophical Theories
4(16)
Socrates
4(1)
Plato
5(2)
Aristotle's Virtue Ethics
7(2)
Kant's Duty-Based Ethics
9(2)
Utilitarianism and J.S. Mill's Principle of Utility
11(3)
Ross' Prima Fade and Actual Duties
14(1)
John Rawls' Veil of Ignorance
15(2)
Sissela Bok's Test of Publicity
17(1)
An Ethics of Care
18(2)
Ethical Decision Making and Religion
20(1)
Concluding Thoughts
21(1)
Bibliography
22(1)
2 The Morally Developed Media Professional
23(13)
Deni Elliott
Moral Development in Theory
24(4)
Who's Who in Moral Development Theory
24(1)
The Early Stage of Moral Development
25(1)
The Conventional Stage of Moral Development
26(1)
The Later Stage of Moral Development
27(1)
Moral Development in Practice
28(6)
One Young Reporter's Wake-Up Call
29(1)
The Moral Development Perspective
29(2)
Becoming a Media Professional
31(1)
Resolving Sara's Dilemma
32(1)
Exercise Your Own Moral Development
33(1)
Bibliography
34(2)
Section II Honesty
3 Confronting Others' Violations: The Case Of The Manipulated Photo
36(13)
Donica Mensing
Moral Development in Theory
36(2)
Tool For Thought: The Potter Box
38(2)
The Challenge: Speak Up or Stay Silent?
40(1)
The Response: Seeking Counsel
41(1)
Tool For Action: NPPA Ethics Code
42(2)
The Aftermath: Professional Standards Defended
44(5)
Thinking It Through
45(1)
What If?
46(1)
Go Online for More
47(2)
Topics: Photo Manipulation, Responsibility for Others' Behavior, Upholding Professional Versus Individual Standards
4 Political Espionage Or Politics As Usual? The Case Of Political Campaign Tactics
49(10)
Lucinda Austin
The Situation: A High-Profile Political Campaign
50(1)
The Challenge: Misrepresentation and Diversion
50(3)
The Response: Sticking to "My Moral Compass"
53(1)
Tool For Thought: PRSA's Code of Ethics
54(1)
The Aftermath: Politically Aware
55(4)
Thinking It Through
56(1)
What If?
56(1)
Go Online for More
57(2)
Topics: Ethics and the "Political Game," Misrepresentation and Diversions in Campaigns, Balancing Advocacy and Honesty
5 Focus Group Dilemma: The Case Of The Compromised Tagline
59(11)
Nancy Furlow
The Situation: Rebranding a Nonprofit
60(1)
The Challenge: The Boss Is Manipulating the Campaign
60(2)
The Response: Silence Becomes Dread
62(1)
Tool For Thought: Two Codes of Marketing Research Standards
63(2)
The Aftermath: Learning How to Speak Up
65(5)
Thinking It Through
66(1)
What If?
67(2)
Go Online for More
69(1)
Topics: Accountability in Market Research, Dealing with Others' Unethical Behavior, Working with Consultants, Seeing the Bigger Picture
6 Omg! This Band Is Sooo Gr8! The Case Of The Phony Teenager
70(12)
Richard D. Waters
The Situation: "You Want Me to Do What?"
71(1)
The Challenge: Serving the Client While Staying Honest
72(1)
The Response: Refusing to Lie
73(1)
Tool For Thought: The Potter Box and the Navran Model
74(3)
The Aftermath: Honor Upheld, Business Lost
77(5)
Thinking It Through
78(1)
What If?
79(1)
Go Online for More
80(2)
Topics: Online Deception, Social Media, Protecting the Vulnerable, Standing Up for One's Beliefs
7 Identifying Suspects: The Case Of The Waco Shooting
82(7)
Ray Niekamp
The Situation: Motorcycle Gangs, Police with Guns and a Shootout
82(1)
The Challenge: To Report the Names-or Not?
83(1)
The Response: Use the Names
84(1)
The Aftermath: When Competitive Pressures Drive Newsroom Decisions
85(1)
Tool For Thought: Minimize Harm
85(4)
Thinking It Through
87(1)
Now Try This
88(1)
Topics: Social Media, Naming Crime Victims, Competitive Pressures, Getting Information First
8 Solo Judgment Calls: The Case Of The One-Person "TV Crew"
89(13)
George L. Daniels
The Situation: A Tornado and Its Aftermath
90(1)
The Challenge: To Re-create or Not to Re-create
91(1)
Tool For Action: Using File Footage and VNRs
92(2)
The Response: Reality, with a Tweak
94(2)
The Aftermath: More Stories, More Lessons
96(2)
Thinking It Through
97(1)
Tool For Thought: Guidelines for Ethical Video and Audio Editing
98(4)
What If?
99(2)
Go Online for More
101(1)
Topics: Re-creating Moments, Manipulating a Shot, Using Video Handout Material, Developing/Maintaining Standards When Working Alone
9 Seeking Answers For Students: The Case Of The Undercover Reporter
102(12)
Joe Mirando
The Situation: Inconsistent Rules on Transfer Credit
103(1)
The Challenge: Gathering Information from Difficult Sources
103(2)
Tool For Action: Rules of Engagement for Deception
105(1)
The Response: Pretending to Be Someone Else
105(2)
Tool For Thought: Mill and Avoiding Rationalization
107(2)
The Aftermath: Publication and Policy Changes
109(5)
Thinking It Through
111(1)
What If?
112(1)
Go Online for More
113(1)
Topics: Deception, Transparency About Process, Balancing Ends and Means
10 Prior Restraint: The Case Of "See Below The Fold"
114(12)
John H. Kennedy
Vinny Vella
The Situation: Classroom Encounters of an Unusual Kind
115(2)
The Challenge: Journalists or Not Journalists?
117(1)
The Response: What Should They Do Now?
118(2)
Tool For Action: Seeking Truth and (Some) Independence
120(2)
The Aftermath: "Part of Something Greater"
122(4)
Thinking It Through
123(1)
What If?
124(1)
Go Online for More
125(1)
Topics: Censorship and Prior Restraint, Administrators vs. Editors in Collegiate Journalism, Taking a Stand on Principle
11 Face To Face With The Facts: The Case Of The Disagreeing Sources
126(12)
Cailin Brown
The Situation: Drowning in Facts
126(2)
The Challenge: Include Everything or Just Some Things?
128(1)
Tool For Action: SPJ's Mandate to Minimize Harm and Sissela Bok's Test
129(1)
The Response: What Should I Do?
130(1)
The Aftermath: Readers Respond
131(1)
Tool For Thought: The Veil of Ignorance
132(6)
Thinking It Through
134(1)
What If?
135(2)
Go Online for More
137(1)
Topics: Maintaining Objectivity, Evaluating Competing Versions of a Story, Minimizing Harm, Focusing on Facts
Section III Sensitivity
12 Sensitivity And Social Media: The Case Of The Student Death
138(14)
Frances Parrish
Guy S. Reel
The Situation: Crowdsourcing a Death
138(4)
The Challenge: How to Report a Cause of Death
142(1)
Tool For Action: Using Facebook and Other Social Networking Sites
143(1)
The Response: Getting the Stories
144(2)
Tool For Thought: Carol Gilligan's Ethics of Care
146(1)
The Aftermath: Taking Professional Action
147(1)
Tool For Action: Using Social Media
148(4)
Thinking It Through
149(1)
Go Online for More
150(1)
What If
150(2)
Topics: Seeking Information from Social Media, Damage Control After a Mistake
13 The Case Of Ethics In Immersion Journalism: The White Noise
152(10)
David R. Davies
Cassie Rodenberg
The Situation: "Why Are You Writing About This?"
152(1)
The Challenge: Balancing Ethics and Protecting Sources
153(3)
The Response: Giving Voice to Those Seldom Heard
156(1)
Tool For Thought: Carol Gilligan's Ethics of Care
157(1)
The Aftermath: "Just Talk to People"
158(4)
Thinking it Through
159(1)
What If?
160(1)
Go Online for More
161(1)
Topics: The Balance Between Ethics and Protecting Sources, Working with Vulnerable Populations, Friendship with Sources
14 When Privacy Outweighs The Public's Right To Know: The Case Of The Rape Victim
162(7)
Nathaniel Frederick II
Aimee Pavia Meader
The Situation: "This Isn't the Average Murder"
163(1)
The Challenge: "Concealing Isn't Enough"
163(1)
The Response: Leaving Out Details
164(1)
Tool For Thought: W.D. Ross
165(1)
The Aftermath: Handling Future Coverage
166(3)
Thinking It Through
167(1)
Go Online for More
167(2)
Topics: Deciding Whether to Identify a Victim, Shaping a Story to Avoid Identifying a Rape Victim, Weighing a Journalist's Duties to the Public and to Victims
15 Free Speech, Official Pressure: The Case Of The Visiting Foreign Student
169(14)
Daniel Reimold
The Situation: "American Culture, with a Minnesotan Twist"
170(1)
The Challenge: "Bold Statements, Straightforward Views"
171(2)
The Response: Story's Up, But Government Wants It Down
173(1)
Tool For Thought: SPJ Code of Ethics
174(3)
The Aftermath: "No Longer Written in Stone"
177(6)
Thinking It Through
180(1)
What If?
181(1)
Go Online for More
182(1)
Topics: Cross-Cultural Sensitivity, Protecting the Vulnerable, Dealing with Government Officials, Unpublishing Under Threat
16 Sins Of Omission: The Case Of The Not-So-Free Pet Party
183(12)
Giselle A. Auger
The Situation: Come to Our First Barking Barbecue!
184(1)
The Challenge: Follow Orders or Serve the Truth?
185(2)
The Response: Reality Meets Promotion
187(1)
Tool For Thought: Provisions of Conduct in the PRSA Ethics Code
188(2)
The Aftermath: Communication Is a Management Function
190(5)
Thinking It Through
191(1)
What If?
191(2)
Go Online for More
193(2)
Topics: Honest Advertising, Loyalty to Clients, Dealing with Boss's Misdeeds
17 Please Don't Use The Video: The Case Of The Fatal Accident
195(11)
Ray Niekamp
The Situation: A Soldier, a Girl, Alcohol and a Red Light
195(2)
The Challenge: "Can You Please Not Use the Video?"
197(1)
Tool For Thought: Telling Truth Versus Doing Harm
198(2)
The Response: Run the Whole Thing
200(1)
The Aftermath: No Second Thoughts
201(5)
Thinking It Through
201(2)
What If?
203(1)
Go Online for More
204(2)
Topics: Minimizing Harm, Sensitivity to Stakeholders, Responding to Competition
18 Source Remorse: The Case Of The Requests To "Unpublish"
206(21)
Michael O'Donnell
The Situation: "I'm Afraid My Employer
Will Google My Name and See My Story"
207(3)
The Challenge: Small Paper, Big Audience
210(2)
The Response: Trying to Dodge the Search Engines
212(2)
Tool For Thought: Clifford G. Christians on Privacy and Morality
214(2)
The Aftermath: More Requests, New Standards
216(1)
Tool For Action: Questions to Guide "Unpublishing" Decisions
217(10)
Thinking It Through
223(2)
What If?
225(1)
Go Online for More
226(1)
Topics: Privacy, Altering Web Archives, Balancing Truth with Harm
Section IV: Balance
19 Friend Of The Victim: The Case Of The Murdered Student
227(13)
Lois A. Boynton
Adam Rhew
The Situation: Student Body President Found Murdered
228(1)
The Challenge: Handling Emotion, Getting It Right
229(1)
The Response: "I Stood My Ground"
230(1)
Tool For Thought: The Philosophies of William Ross and Sissela Bok
231(3)
The Aftermath: Reflecting on Dual Roles
234(6)
Thinking It Through
236(1)
What If?
237(1)
Go Online for More
238(2)
Topics: Balancing Multiple Roles, Reporting on a Friend, Anonymous Sources, Intrusion in Audio Reporting
20 When Ethical Compasses Collide: The Case Of Following One's Conscience
240(12)
Kathy K. Previs
The Situation: Facilitating Communication with the Public
240(2)
The Challenge: Maintaining Neutrality
242(1)
Tool For Thought: The PRSA Member Statement of Professional Values
243(2)
The Response: Consulting Codes of Ethics
245(2)
Tool For Action: Considering Your Options
247(1)
The Aftermath: Compromises May Be Made
248(4)
Thinking It Through
249(1)
What If?
250(1)
Go Online for More
250(2)
Topics: Communicating with the Public, Building Trust, Appearance of Bias
21 You Sent Me What?! The Case Of Sexual Harassment At An Internship
252(10)
Kelly Scott Raisley
The Situation: Questionable Requests from a Supervisor
252(2)
The Challenge: What to Do?
254(1)
Tool For Thought: The Doctrine of the Mean and the Categorical Imperative
255(1)
The Response: Leaving the Internship
256(1)
Tool For Action: Dealing with Sexual Harassment or Sexism at Work
257(2)
The Aftermath: Looking Forward to Their Careers
259(3)
Thinking It Through
259(1)
What If?
260(1)
Go Online for More
261(1)
Topics: Sexism and Discrimination in the Workplace, Internship Rights, Reaching Out for Support
22 Advertiser Pressure: The Case Of The School Lunches
262(8)
Ray Niekamp
The Situation: A Complaint About School Lunches
262(1)
The Challenge: Advertiser Pressure
263(1)
The Response: "I Was Shocked and Confused"
264(1)
Tool For Thought: Act Independently
264(1)
The Aftermath: Self-Censorship
265(1)
Thinking It Through
266(1)
Tool For Action: RTDNA Guidelines for Balancing Business Pressure and Journalistic Values
266(4)
Now Try This
268(1)
Go Online for More
268(2)
Topics: Outside Pressure on News, Independence as a News Value, Financial Pressures in Media, Dangers of Self-Censorship
23 Journalists' Judgments Versus Audience Clicks: The Case Of Web Analytics' Influence
270(15)
Gary Ritzenthaler
The Situation: When Is a Big Story Not a Top Story?
271(3)
The Challenge: Who Decides What's News?
274(3)
The Response: "A Missed Opportunity"
277(1)
Tool For Thought: W.D. Ross and Choosing Between Competing Duties
278(1)
The Aftermath: More Analytics, More Options and Questions
279(6)
Thinking It Through
281(1)
What If?
282(1)
Go Online for More
283(2)
Topics: Technology Versus Tradition, Incorporating Community Views, News Judgment
24 Are Public Officials Always On The Record? The Case Of The Councilor's Blog
285(14)
Jan Leach
The Situation: A City Councilor Speaks Out
286(1)
Tool For Action: Tips for Using Blog Posts in News Coverage
287(2)
The Challenge: Are Blog Posts Newsworthy Quotes?
289(2)
The Response: Run It and Wonder
291(2)
Tool For Thought: Day's SAD Decision-Making Model
293(2)
The Aftermath: Blogs Go Mainstream
295(4)
Thinking It Through
295(1)
What If?
296(1)
Go Online for More
297(2)
Topics: Public Versus Private Speech, Verifying Online Information, Changing Standards
25 On The Record Or Off? The Case Of The Cranky Professor
299(14)
K. Tim Wulfemeyer
The Situation: Late Professor, Angry Students
300(2)
The Challenge: "I Retract All My Comments"
302(2)
Tool For Thought: Combining Codes and Theory
304(1)
The Response: Weigh the Options and Choose
305(4)
The Aftermath: Institutional and Individual Impact
309(4)
Thinking It Through
310(1)
What If?
311(1)
Go Online for More
312(1)
Topics: Community Understanding of Rules, News Judgment, Standing Up to Threats
26 Giving Voice To The Voiceless: The Case Of Telling The Story Of The Other
313(11)
Beth E. Concepcion
The Situation: A New Project Causes Unexpected Concerns
314(1)
The Challenge: "Who Am I to Tell This Story?"
315(1)
Tool For Thought: Rawls' Social Contract View of Justice
316(2)
The Response: Seeking Counsel
318(1)
Tool For Action: Following the SPJ Code of Ethics
319(1)
The Aftermath: "Everything Is Storytelling"
320(4)
Thinking It Through
321(1)
What If?
321(2)
Go Online for More
323(1)
Topics: Public Information and Private; Social and Economic Inequalities; Seeking Diverse Sources; Being "the Other"
27 Along Came A Better Offer: Two Cases Of Job-Hunting Ethics
324(16)
Scott R. Hamula
The Situation: "I Got the Job, but..."
325(2)
The Challenge: Dealing with Second Thoughts
327(3)
Tool For Thought: The Millennial Generation
330(2)
The Response: Making a Quick Switch
332(2)
Tool For Action: The Benjamin Franklin Balance Sheet
334(1)
The Aftermath: Two Approaches, Two Results
335(5)
Thinking It Through
337(1)
What If?
338(1)
Go Online for More
339
Topics: Patience, Transparency About What You're Doing, Job Search Honesty
Appendix: Links To Ethics Codes 340(3)
Index 343
Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers.

Pecks professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribunes online product, Tampa Bay Online, and for Microsofts online publication, Denver Sidewalk. Guy Reel, Ph.D., is associate professor of mass communication at Winthrop University in Rock Hill, S.C. A former newspaper reporter and editor for The Commercial Appeal of Memphis, Tenn., Reel teaches journalism and mass communication and has written extensively about issues in journalism and communication history.

He is author of The National Police Gazette and the Making of the Modern American Man, 1879-1906 (2006), a study of portrayed masculinities in 19th Century tabloids. He received his Ph.D. from Ohio University, his masters from the University of Memphis and his undergraduate degree from the University of Tennessee.