On the 11th May 1991, Leicester City beat Oxford United to avoid relegation to the third tier of English football. Off the field, the crumbling Main Stand did not meet the requirements of theTaylor Report and the Club was leaking money, something needed to change!
And something did change!
The appointments of Brian Little as the Team Manager, and Barrie Pierpoint as the Clubs first Director of Marketing was the catalyst to one of the most remarkable transformations in English football history. Over the next nine years, Leicester City established themselves as a top Premier League side, won major honours, competed in Europe for the first time in almost thirty years and the loyal Blue Army enjoyed seven trips to Wembley.
Off the field, City became market leaders for innovation; Fox Leisure, Family Night Football and the birth of Filbert Fox were some of the initiatives that Barrie and his progressive team introduced. The construction of the state-of-the-art Carling Stand and flotation on the Stock Exchange provided the Club with a much needed injection of cash. Featuring contributions from over forty people, from directors, staff, fans and journalists to corporate clients, team managers and players, including Steve Walsh, Emile Heskey, Simon Grayson, Gary Mills and Tony Cottee this book chronicles the journey of a struggling football club to one of the best teams in England, told by those who were there and were pivotal to the Clubs success.
In full colour, including photographs throughout, this book will take you on a nostalgic trip through a glorious period in Leicester Citys history.
