Preface |
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xi | |
Acknowledgments |
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xv | |
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Chapter 1 Forces at the Gate: An Active Audience |
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1 | (22) |
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Technology And Journalism |
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3 | (2) |
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Before Social Media: One-Way Communication |
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3 | (1) |
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After Social Media: Journalism as a Conversation |
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4 | (1) |
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Changing Role Of The Audience |
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5 | (8) |
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Who Are the Gatekeepers Now? |
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6 | (1) |
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Content Producers: The Power of an Active Audience |
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7 | (3) |
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News Consumption: Mobile and Social |
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10 | (3) |
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13 | (8) |
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15 | (2) |
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17 | (2) |
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19 | (2) |
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21 | (2) |
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21 | (1) |
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21 | (1) |
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21 | (1) |
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22 | (1) |
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Chapter 2 Managing Change: The Mobile-First Newsroom |
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23 | (24) |
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25 | (3) |
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Adapting To A Mobile Audience: Evolving Business Models |
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28 | (8) |
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30 | (1) |
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31 | (2) |
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33 | (1) |
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34 | (2) |
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Newsroom Mobile And Social Media Editorial Strategies |
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36 | (10) |
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Keep Them Coming Back for More |
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37 | (4) |
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The Power of Social Media Providers |
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41 | (2) |
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Different Platforms, Different Approaches |
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43 | (3) |
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46 | (1) |
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Mobile and Social Media Strategy Analysis |
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46 | (1) |
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46 | (1) |
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Chapter 3 Your Social Media Brand: Who Do You Want To Be? |
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47 | (22) |
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Social Media Branding And Journalism |
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47 | (2) |
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Digital Skeletons: Social Media Audit |
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49 | (4) |
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49 | (1) |
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50 | (1) |
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Assume Everything Is Public |
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51 | (2) |
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Building A Social Media Brand |
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53 | (13) |
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Separate Personal and Professional Accounts? |
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53 | (2) |
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The Online Spaces You Should be in |
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55 | (2) |
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Creating Standout Social Media Profiles |
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57 | (3) |
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60 | (1) |
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61 | (2) |
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Become the Go-to Journalist |
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63 | (3) |
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66 | (3) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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67 | (1) |
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67 | (2) |
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Chapter 4 Mastering Social Media And Mobile Apps For Reporting |
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69 | (26) |
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Speaking The Language: The Basics |
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69 | (11) |
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70 | (3) |
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73 | (1) |
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74 | (2) |
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76 | (1) |
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77 | (2) |
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Social Media Command Center |
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79 | (1) |
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Social Newsgathering: Story Ideas, Sources, And Content |
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80 | (6) |
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81 | (2) |
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83 | (3) |
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Organize Listening and Searching |
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86 | (1) |
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Crowdsourcing: Social Collaboration And Curation |
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86 | (7) |
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Crowdsourcing: Harnessing the Power of the Audience |
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87 | (2) |
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Reporting What You Gather: Vetting and Visualizing the Data |
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89 | (4) |
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93 | (2) |
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93 | (1) |
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93 | (1) |
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93 | (1) |
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93 | (1) |
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93 | (2) |
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Chapter 5 From The Field: The Mobile Journalist |
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95 | (28) |
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Digital-First Mindset: Mobile And Social First |
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96 | (7) |
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Planning Your Story: The Digital-First Story Pitch |
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97 | (2) |
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Different Types of Stories, Different Approaches |
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99 | (4) |
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103 | (18) |
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Equipment and Accessories |
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104 | (2) |
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106 | (5) |
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Shooting and Editing Video |
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111 | (3) |
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Recording and Editing Sound |
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114 | (2) |
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116 | (2) |
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Mobile-First Workflow: A Digital Juggling Act |
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118 | (1) |
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119 | (2) |
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121 | (2) |
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121 | (1) |
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121 | (1) |
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121 | (1) |
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121 | (1) |
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121 | (1) |
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121 | (1) |
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122 | (1) |
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Chapter 6 From The Field: Social Media Engagement And Audience Analytics |
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123 | (24) |
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What Do I Post While Reporting? |
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123 | (9) |
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Social Media Optimization |
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124 | (4) |
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Writing for Social Media and Mobile Devices |
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128 | (3) |
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Beyond the "Final" Story: Continuing the Conversation |
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131 | (1) |
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132 | (2) |
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Is It Working? Measuring The Success Of Your Mobile And Social Media Activity |
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134 | (11) |
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How Newsrooms Use Social Media and Web Analytics |
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135 | (2) |
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137 | (1) |
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138 | (5) |
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Report, Share, Experiment, Measure, Adjust |
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143 | (2) |
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145 | (2) |
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Chapter 7 Social Media Ethics And Policies |
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147 | (18) |
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147 | (2) |
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Charting An Ethical Course: Applying Journalism Ethics To Social Media |
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149 | (2) |
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Newsroom Social Media Policies |
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151 | (12) |
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You Can't Post That! Professional and Personal Activity |
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152 | (2) |
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Contacting Sources on Social Media |
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154 | (1) |
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Interacting with the Audience |
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155 | (1) |
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Verification of User-Generated Content |
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156 | (2) |
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Seeking Permission, Copyright, and Fair Use |
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158 | (3) |
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161 | (1) |
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Ownership of Social Media Accounts |
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162 | (1) |
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163 | (2) |
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163 | (1) |
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163 | (1) |
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Mobile and Social Media Strategy Analysis |
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163 | (1) |
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163 | (1) |
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163 | (1) |
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164 | (1) |
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Chapter 8 Mobile and Social Media in Your Career |
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165 | (14) |
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Qualifications Needed In Today's Newsrooms |
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165 | (2) |
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Mobile And Social Media Jobs And Internships |
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167 | (3) |
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Finding Job And Internship Leads |
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170 | (2) |
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Breaking Into The Business: Leverage Your Digital Know-How |
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172 | (6) |
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Online Portfolio and Brand |
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174 | (1) |
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174 | (1) |
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175 | (1) |
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Applying and the Interview |
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176 | (2) |
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178 | (1) |
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Polish and Present Your Profile |
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178 | (1) |
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178 | (1) |
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178 | (1) |
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178 | (1) |
Notes |
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179 | (8) |
Index |
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187 | (10) |
About The Author |
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197 | |