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Mobile and Social Media Journalism: A Practical Guide [Pehme köide]

  • Formaat: Paperback / softback, 216 pages, kõrgus x laius: 254x177 mm, kaal: 350 g
  • Ilmumisaeg: 05-Oct-2017
  • Kirjastus: CQ Press
  • ISBN-10: 1506357148
  • ISBN-13: 9781506357140
  • Formaat: Paperback / softback, 216 pages, kõrgus x laius: 254x177 mm, kaal: 350 g
  • Ilmumisaeg: 05-Oct-2017
  • Kirjastus: CQ Press
  • ISBN-10: 1506357148
  • ISBN-13: 9781506357140

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Arvustused

"This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to ones advantage in the news business." -- Dante Mozie "This is the most useful and up-to-date text Ive found to teach students how to incorporate social media into their reporting and not just to incorporate it, but to consider the needs of online platforms first. This book clearly explains why and how social media has become indispensable to journalists, and it provides invaluable instructions for students in using the different platforms both professionally and ethically." -- Sara Baker Netzley "Informative and comprehensive, but like having a conversation with a respected friend!" -- Melissa Dodd "Good introduction to the technology of communication, associated roles, and specialized writing."  -- G. De Blasio "Its a useful book that will help students to think about producing journalism in a social media environment." -- Myles Ethan Lascity "Media professionals who want to expand their social media vocabulary and update their skill sets will find pointers on how to maximize their journalistic goals using Twitter, Facebook, Instagram, and Snapchat. Also strong are the books crossreferences among chapters, alerting readers to material upcoming in future pages or reconnecting them to concepts previously introduced" -- Mary Spillman "In an adaptive and resilient manner, similar to the journalist he is trying to build with this book, Adornato arms future journalists with strategies that emphasize the core of journalismverification and objectivityas they relate to and impact social media practices, to maintain the notorious and beloved journalistic standards." -- Adrienne A. Wallace

Preface xi
Acknowledgments xv
Chapter 1 Forces at the Gate: An Active Audience
1(22)
Technology And Journalism
3(2)
Before Social Media: One-Way Communication
3(1)
After Social Media: Journalism as a Conversation
4(1)
Changing Role Of The Audience
5(8)
Who Are the Gatekeepers Now?
6(1)
Content Producers: The Power of an Active Audience
7(3)
News Consumption: Mobile and Social
10(3)
Impact On Journalists
13(8)
Newsgathering
15(2)
Distribution of News
17(2)
Audience Engagement
19(2)
Checklist
21(2)
Beyond the Book
21(1)
Class Hashtag
21(1)
Stay Informed
21(1)
Discussion
22(1)
Chapter 2 Managing Change: The Mobile-First Newsroom
23(24)
Mobile-First Mindset
25(3)
Adapting To A Mobile Audience: Evolving Business Models
28(8)
Newspaper
30(1)
Television
31(2)
Radio
33(1)
Digital-only
34(2)
Newsroom Mobile And Social Media Editorial Strategies
36(10)
Keep Them Coming Back for More
37(4)
The Power of Social Media Providers
41(2)
Different Platforms, Different Approaches
43(3)
Checklist
46(1)
Mobile and Social Media Strategy Analysis
46(1)
Discussion
46(1)
Chapter 3 Your Social Media Brand: Who Do You Want To Be?
47(22)
Social Media Branding And Journalism
47(2)
Digital Skeletons: Social Media Audit
49(4)
Search
49(1)
Analyze and Act
50(1)
Assume Everything Is Public
51(2)
Building A Social Media Brand
53(13)
Separate Personal and Professional Accounts?
53(2)
The Online Spaces You Should be in
55(2)
Creating Standout Social Media Profiles
57(3)
Consistency
60(1)
Think before You Post
61(2)
Become the Go-to Journalist
63(3)
Checklist
66(3)
Social Media Audit
66(1)
Build Your Presence
66(1)
Choose a Beat
67(1)
Discussion
67(1)
Reminder
67(2)
Chapter 4 Mastering Social Media And Mobile Apps For Reporting
69(26)
Speaking The Language: The Basics
69(11)
Twitter
70(3)
Facebook
73(1)
Instagram
74(2)
LinkedIn
76(1)
Snapchat
77(2)
Social Media Command Center
79(1)
Social Newsgathering: Story Ideas, Sources, And Content
80(6)
Social Listening
81(2)
Social Searching
83(3)
Organize Listening and Searching
86(1)
Crowdsourcing: Social Collaboration And Curation
86(7)
Crowdsourcing: Harnessing the Power of the Audience
87(2)
Reporting What You Gather: Vetting and Visualizing the Data
89(4)
Checklist
93(2)
Social Media Lists
93(1)
Tweet Chat
93(1)
The Workout
93(1)
Crowdsource
93(1)
Reminder
93(2)
Chapter 5 From The Field: The Mobile Journalist
95(28)
Digital-First Mindset: Mobile And Social First
96(7)
Planning Your Story: The Digital-First Story Pitch
97(2)
Different Types of Stories, Different Approaches
99(4)
Working Remotely
103(18)
Equipment and Accessories
104(2)
Production Apps
106(5)
Shooting and Editing Video
111(3)
Recording and Editing Sound
114(2)
Still Photography
116(2)
Mobile-First Workflow: A Digital Juggling Act
118(1)
Workflow in Action
119(2)
Checklist
121(2)
Website Tutorials
121(1)
Mobile-First Discussion
121(1)
Teaching Moment
121(1)
Get in the Mojo Groove
121(1)
Cover It Live
121(1)
Scavenger Hunt
121(1)
Reminder
122(1)
Chapter 6 From The Field: Social Media Engagement And Audience Analytics
123(24)
What Do I Post While Reporting?
123(9)
Social Media Optimization
124(4)
Writing for Social Media and Mobile Devices
128(3)
Beyond the "Final" Story: Continuing the Conversation
131(1)
Checklist
132(2)
Is It Working? Measuring The Success Of Your Mobile And Social Media Activity
134(11)
How Newsrooms Use Social Media and Web Analytics
135(2)
Pitfalls of Analytics
137(1)
Analytics Tools
138(5)
Report, Share, Experiment, Measure, Adjust
143(2)
Checklist
145(2)
Chapter 7 Social Media Ethics And Policies
147(18)
New Ethical Dilemmas
147(2)
Charting An Ethical Course: Applying Journalism Ethics To Social Media
149(2)
Newsroom Social Media Policies
151(12)
You Can't Post That! Professional and Personal Activity
152(2)
Contacting Sources on Social Media
154(1)
Interacting with the Audience
155(1)
Verification of User-Generated Content
156(2)
Seeking Permission, Copyright, and Fair Use
158(3)
Correction Guidelines
161(1)
Ownership of Social Media Accounts
162(1)
Checklist
163(2)
Stay Informed
163(1)
Share Your Knowledge
163(1)
Mobile and Social Media Strategy Analysis
163(1)
What's the Real Deal?
163(1)
What Would You Do?
163(1)
Reminders
164(1)
Chapter 8 Mobile and Social Media in Your Career
165(14)
Qualifications Needed In Today's Newsrooms
165(2)
Mobile And Social Media Jobs And Internships
167(3)
Finding Job And Internship Leads
170(2)
Breaking Into The Business: Leverage Your Digital Know-How
172(6)
Online Portfolio and Brand
174(1)
Resume
174(1)
Cover Letter
175(1)
Applying and the Interview
176(2)
Checklist
178(1)
Polish and Present Your Profile
178(1)
Infographic Resume
178(1)
Review Job Descriptions
178(1)
Beyond the Book
178(1)
Notes 179(8)
Index 187(10)
About The Author 197
Anthony C. Adornato (@AnthonyAdornato) is chair of the Department of Broadcast and Digital Journalism at Syracuse Universitys S.I. Newhouse School of Public Communications in New York. He is the Book Winner of the 2017-2018 Park Writing Award for his book, Mobile and Social Media Journalism: A Practical Guide. Adornatos teaching and research focus on the role of social media and mobile technology in journalism. In 2020, Adornato was named a Fulbright Scholar in recognition of his international expertise on the topic.  He has been interviewed about this topic by news outlets including the Associated Press, BBC News, and Germanys Deutsche Welle News. Prior to working in academia, Adornato was an anchor, reporter, and producer at televisions stations in New York. Adornato received a bachelors degree in broadcast journalism from the Newhouse School of Public Communications and a masters degree in journalism from the University of Missouris School of Journalism.